Morrison Agency Review: A Full-Service Powerhouse for Challenger Brands

Picture this: You’re leading a scrappy, ambitious brand—maybe a startup or an underdog in your industry—and you need marketing that punches above its weight. You don’t just want an agency; you want a partner that gets the hustle. That’s where Morrison comes in. As a woman-led, full-service agency with deep expertise in challenger brands, they offer everything from creative to media buying, social strategy, and even global reach through their ICOM network. After working with them (or digging into what makes them tick), here’s the inside scoop.

Creative That Doesn’t Just Follow Trends—It Sets Them

Morrison’s in-house creative team is a standout. They don’t just churn out cookie-cutter campaigns; they craft messaging that resonates with real audiences. Whether it’s B2B, B2C, or the tricky hybrid of B2B2C, their work feels tailored rather than templated. One campaign I saw for a mid-sized tech challenger brand was bold without being gimmicky—smart positioning that made the brand feel like an innovator, not just another player.

That said, if you’re a massive enterprise looking for ultra-conservative, risk-averse marketing, Morrison might push you outside your comfort zone (which, frankly, could be a good thing).

Media Buying & Strategy: Precision Without the Guesswork

Media planning and buying can feel like throwing darts blindfolded, but Morrison’s approach is refreshingly data-driven. They don’t just buy ad space—they optimize relentlessly. Their experience with challenger brands means they know how to stretch budgets further than agencies that default to big, splashy (and expensive) plays.

Their global reach via the ICOM network is a huge plus if you’re expanding internationally. Instead of piecing together regional vendors, they tap into a well-connected ecosystem, saving clients the headache of fragmented campaigns.

Social & Recruiting: More Than Just Posting and Hiring

A lot of agencies treat social media as an afterthought, but Morrison integrates it seamlessly into broader strategies. Their social team doesn’t just schedule posts—they build communities and engagement loops that drive real business results.

The recruiting arm is another differentiator. For brands scaling quickly, having an agency that also understands talent branding is a game-changer. They don’t just help you sell your product; they help you sell your company culture to top talent.

The Verdict: A Standout for Brands Ready to Make Noise

Pros:

• Full-service expertise under one roof (no juggling multiple vendors)
• Challenger brand focus—they know how to help underdogs compete
• Global reach without the complexity (thanks to ICOM)
• Woman-led leadership bringing fresh perspective to the agency world
• Recruiting + marketing synergy for brands in growth mode

Cons:

• Might be too bold for ultra-traditional brands
• Not the cheapest option (but you get what you pay for)

If you’re a brand that wants to shake up your category, Morrison is the kind of partner that can help you do it. They’re strategic, creative, and—most importantly—they root for the underdog.