Morris + DeLuzio Review: When Design Actually Moves the Needle

Ever hired a design firm that delivered stunning visuals… but zero business impact? I’ve been there—paying for "award-winning" work that looked great in a portfolio but did nothing for my bottom line. That’s why Morris + DeLuzio stood out. They don’t just make things pretty; they treat design like a strategic tool.

This boutique firm focuses on aligning aesthetics with measurable goals, and their client retention speaks volumes (15+ year partnerships aren’t accidental). Here’s how their approach translated into real-world results for me.

Strategy First, Pixels Later

Unlike firms that jump straight into mood boards, Morris + DeLuzio starts with questions: What’s your business struggling with? Where do you want to grow? Their discovery phase felt more like a consulting session than a creative brief. We mapped out KPIs before discussing colors or fonts—something I’d never experienced with other designers.

One nitpick? The upfront strategy work adds time to the process. If you need a quick logo tweak, they might not be the fastest fit. But for foundational projects (rebrands, website overhauls), their method pays off.

Design That Pulls Its Weight

Their portfolio isn’t about trendy gimmicks; it’s full of purposeful solutions. For my e-commerce site, they redesigned the product pages with a focus on reducing friction—not just making them "pop." The result? A 22% drop in cart abandonment. They also provided clear rationale for every choice, from button placement to typography hierarchy.

That said, if you’re after ultra-edgy, experimental design, their style leans more toward polished and functional. Think "sleek efficiency" over "artistic rebellion."

Client-Centric to the Core

Their long-term client relationships make sense once you work with them. They’re responsive without being pushy, and they educate rather than dictate. During revisions, they’d explain why certain changes could dilute performance—something I appreciated after past experiences where designers treated feedback like personal insults.

Minor gripe: Their team is small, which means they’re selective with projects. Don’t expect to onboard with them next week if you’re a new client.

The Bottom Line

Morris + DeLuzio is for businesses that view design as an investment, not an expense. Their strength lies in bridging the gap between aesthetics and ROI—proving that good design isn’t just seen, it’s felt in your metrics.

Pros:

• Unusually strategic approach to design
• Transparent, collaborative process
• Focus on long-term client success (not just deliverables)

Cons:

• Not the quickest turnaround for small requests
• Style may be too restrained for brands wanting "disruptive" visuals

If you’ve ever wondered whether design can actually drive growth, these folks turn that question into a resounding yes.