Mint & Honey Co. Review: A PR & Marketing Agency That Actually Gets Small Businesses

As a small business owner in the wellness space, I know how overwhelming it can be to juggle marketing, PR, and brand growth while keeping the lights on. Most agencies either don’t understand the scrappy reality of startups or charge rates that make your eyes water. That’s why working with Mint & Honey Co. felt like a breath of fresh air—they get what it means to build a brand from the ground up.

This full-service PR and digital marketing agency specializes in health, wellness, food & beverage, and lifestyle brands, offering everything from media relations to influencer campaigns. But what stood out to me wasn’t just their services—it was their strategic, long-term approach that actually delivers results without burning through budgets.

Strategic & Tailored Marketing That Doesn’t Fizzle Out

Many agencies promise the moon but deliver flash-in-the-pan campaigns. Mint & Honey Co. takes the opposite approach—they focus on sustainable growth. When I first spoke with them, they didn’t just pitch me on a quick social media boost or a one-off press hit. Instead, they dug into my business goals, audience, and long-term vision before crafting a strategy that would compound over time.

Their expertise in media relations and influencer outreach was a game-changer. They secured features in niche wellness publications that actually drove traffic (not just vanity metrics), and their gift bag/sponsorship placements got my product in front of industry insiders who later became repeat customers.

Hands-On Support Without the Corporate Fluff

One of my biggest fears was getting lost in the shuffle of a big agency. But Mint & Honey Co. operates with a boutique feel—responsive, detail-oriented, and genuinely invested in my brand’s success. Whether it was trade show support or newsletter development, they treated my business like it was their own.

Their social media management was particularly impressive. Instead of generic posts, they crafted content that aligned with my brand voice while optimizing for engagement. And because they specialize in consumer lifestyle brands, they knew exactly how to position my product in a crowded market.

Minor Considerations (Because Nothing’s Perfect)

While my experience was overwhelmingly positive, I’d note that their specialization in health/wellness and food/bev means they might not be the best fit for, say, a tech startup. Also, since they focus on long-term strategies, brands looking for overnight viral fame might need to adjust expectations. But if you want steady, measurable growth, they’re a fantastic partner.

The Bottom Line

Mint & Honey Co. is one of those rare agencies that balances creativity with practicality. They don’t just chase trends—they build marketing and PR strategies with real staying power. If you’re a small business or startup in the wellness or lifestyle space, they’re absolutely worth a conversation.