Medium Giant Review: A Marketing Consultancy with Mixed Results

Introduction

Medium Giant is a marketing consultancy that specializes in helping brands break away from conventional strategies. Their approach focuses on deepening customer connections, expanding influence, and scaling success through divergent thinking. They promise to transform uncertainty into opportunity and risk into reward.

But does Medium Giant live up to its bold claims? Based on customer feedback, the experience varies widely—some clients praise their responsiveness and results, while others describe working with them as a "nightmare."

Pros and Cons of Medium Giant

Strengths: Impactful Marketing Strategies

Several clients reported significant improvements in their digital presence after partnering with Medium Giant.

• Social Media Growth: One client saw their Facebook followers jump by 34,000 in less than a year, while another increased Instagram followers by 4,000.
• Engagement Boost: A healthcare client noted that Medium Giant helped refine their messaging to better connect with nurses, leading to higher engagement.
• Award-Winning Campaigns: Some clients credited Medium Giant with helping them outperform competitors and even win industry awards.

"We outranked Red Lobster in engagement despite having a smaller budget—that’s impressive!" – A satisfied restaurant client.

Weaknesses: Poor Communication & Management

However, not all experiences were positive. Some clients faced severe issues with project management and transparency.

• Account Manager Disappearances: One client reported that their account manager was fired without notice, leaving them in the dark for six months.
• Lack of Responsiveness: Others had to escalate concerns to CFOs and VPs just to get basic updates.
• Frustrating Delays: A business owner claimed they lost a year of marketing due to Medium Giant’s inability to deliver a functional website.

"It was an absolute nightmare. I want to warn others not to make the same mistake." – A dissatisfied client.

Standout Teams vs. Inconsistent Performance

Interestingly, while some departments received praise, others fell short:

• Graphic Design Team: Clients loved their speed and quality.
• Social Media Team: Many appreciated their creativity and trend awareness.
• SEO & SEM Specialists: Some saw double-digit growth in leads thanks to their expertise.

But when it came to account management and communication, Medium Giant struggled.

Areas for Improvement

Clients suggested the following fixes:

1. Better Communication: Clearer updates and consistent points of contact.
2. Faster Turnarounds: Some projects dragged on unnecessarily.
3. Stronger Reporting: A few clients wanted more detailed performance metrics.

Final Verdict: Is Medium Giant Worth It?

The Good:
✅ Strong social media and SEO results
✅ Creative and responsive design teams
✅ Some clients saw 400% growth in followers

The Bad:
❌ Inconsistent project management
❌ Poor communication in some cases
❌ A few clients had disastrous experiences

Who Should Hire Medium Giant?

• Brands needing social media or SEO expertise
• Companies with in-house project managers to oversee collaboration
• Those willing to push for accountability

Who Should Avoid Them?

• Businesses that require hands-off service
• Startups that can’t afford delays
• Clients who need transparent communication

Conclusion

Medium Giant has the potential to deliver exceptional marketing results, but their inconsistency makes them a high-risk, high-reward choice. If you decide to work with them, ensure you have clear contracts and frequent check-ins to avoid pitfalls.

Would we recommend them? Cautiously—for the right client.