MediaSource Review: A Top-Tier Brand Journalism & PR Agency

Introduction

MediaSource is a public relations agency specializing in brand journalism, a cutting-edge content marketing strategy that helps brands create compelling, newsworthy stories. With over 16 years of experience, MediaSource combines PR expertise with multimedia production to deliver high-impact campaigns that generate media coverage and audience engagement.

Their approach involves identifying unique brand narratives, producing broadcast-quality content, and securing placements in national media outlets. Clients praise their ability to transform complex topics into engaging stories that resonate with journalists and consumers alike.

Pros & Cons: What Clients Say About MediaSource

1. Exceptional Content Quality & Results

✅ Outstanding storytelling – Clients consistently highlight MediaSource’s ability to craft high-quality, attention-grabbing content. One reviewer noted:

"The quality of the product was always outstanding and always gleaned enormous results."

✅ Proven track record – Media placements have increased significantly for long-term clients. One client reported:

"In 2013, we were averaging more than nine times the number of placements than when we started working with them in 2005."

✅ National media dominance – A staggering 66% of placements were in national outlets in recent years, up from 40% in 2012.

❌ No major complaints – Some clients jokingly mention that MediaSource’s enthusiasm occasionally outpaces their own planning, but this is seen as a minor issue.

2. Seamless Collaboration & Client-Centric Approach

✅ Feels like an extension of the team – Multiple clients describe MediaSource as "part of their PR department" rather than an external vendor.

"They became a team member of ours. They were an extension of our public relations department."

✅ 24/7 availability & dedication – Even during holidays, MediaSource remains highly responsive, making clients feel like a top priority.

✅ Strong communication & adaptability – They listen carefully to client needs and adjust strategies accordingly.

"They listened very well. They were able to articulate to us what they needed in order to help us reach our vision."

❌ No notable weaknesses – Clients struggle to find areas for improvement, with one stating:

"I honestly can’t think of anything that they could do differently."

3. Cost-Effective & Efficient Workflow

✅ Reduces internal workload – Instead of sending in-house teams for interviews, MediaSource handles production, saving time and money.

"They can package a story for us and I don’t have to send my staff out to do interviews. That is a huge cost savings for us."

✅ Quick turnaround & media responsiveness – Their agility helps brands capitalize on media opportunities faster.

❌ None reported – Efficiency is consistently praised, with no downsides mentioned.

4. Expertise in Brand Journalism & PR Innovation

✅ Industry authority – MediaSource is recognized as a national leader in brand journalism, blending PR strategy with multimedia storytelling.

✅ Creative problem-solving – They excel at turning serious topics into engaging news pieces, increasing media pickup.

"They could turn a serious matter into a fun fact that would get news coverage across the country."

✅ Long-term performance growth – Clients report steady increases in audience reach and ad value over years of partnership.

❌ No improvement needed – Their expertise is so strong that clients have no suggestions for change.

Final Verdict: Is MediaSource Worth It?

⭐ 5/5 – A Premier PR & Brand Journalism Partner

MediaSource stands out as an elite PR agency with unmatched expertise in brand journalism. Their ability to generate national media coverage, produce high-quality content, and integrate seamlessly with client teams makes them a top choice for brands seeking impactful PR solutions.

Strengths:
✔ Outstanding content quality & storytelling
✔ Significant increases in media placements
✔ Feels like an in-house team
✔ 24/7 availability & responsiveness
✔ Cost-efficient production

Weaknesses:
❌ (None reported by clients)

Who Should Hire MediaSource?

• Brands needing national media exposure
• Companies looking for high-quality multimedia PR content
• Organizations that want a long-term, results-driven PR partner

If you're searching for a PR agency that delivers measurable success, MediaSource is a stellar choice.