Marketing Systems By Design Review: A Game-Changer for Small Business Owners

Ever felt like your small business marketing is held together by, well, duct tape? You’re not alone. Many entrepreneurs struggle with inconsistent messaging, scattered strategies, and the overwhelming task of standing out in a crowded market. That’s where Marketing Systems By Design comes in.

Founded by Jean and Steve Hanson, this consultancy specializes in helping businesses—especially those in the cleaning industry—implement structured, scalable marketing systems using the Duct Tape Marketing framework. With nearly three decades of hands-on experience as both contractors and consultants, the Hansons offer practical, no-fluff guidance tailored to businesses of all sizes.

But does their approach actually work? After diving into their programs, here’s what stood out.

Customizable Learning for Every Budget

One of the biggest hurdles for small businesses is finding affordable yet effective marketing training. Marketing Systems By Design solves this with a tiered approach:

• Self-Paced Online Program: Perfect for solopreneurs or those just dipping their toes into structured marketing. The video-based lessons break down the Duct Tape Marketing system into digestible steps.
• Monthly Implementation Coaching: For businesses ready to take action, the Hansons offer hands-on support, ensuring strategies don’t just sit on paper but get executed.

While the self-study option is great for flexibility, those needing accountability might find the jump to a coaching program necessary—something to consider if you struggle with follow-through.

Cleaning Industry Expertise (A Rare Find!)

Most marketing consultants offer generic advice, but the Hansons’ deep roots in the cleaning industry make them uniquely valuable for janitorial services, commercial cleaners, and residential cleaning businesses. Their 28 years of experience mean they get the specific challenges—like high competition, client retention, and pricing strategies—and provide tailored solutions.

If you’re outside the cleaning niche, don’t worry. Their Duct Tape Marketing framework is adaptable, though you might not benefit from the hyper-relevant industry examples.

Hands-On, No-Jargon Guidance

Jean and Steve avoid lofty marketing theories in favor of actionable steps. Their coaching focuses on:

• Lead generation that actually works (not just social media hype).
• Referral systems to turn happy clients into ambassadors.
• Brand messaging that clearly communicates value.

The only downside? If you’re looking for flashy, viral marketing tactics, this isn’t it. Their strength lies in sustainable, system-driven growth—which might feel slow if you’re after quick wins.

Local Support for Women Entrepreneurs

Jean’s passion for empowering women business owners in the Minneapolis-St. Paul area adds a personal touch. Local clients get the bonus of in-person networking and workshops, fostering a sense of community. For solopreneurs who often feel isolated, this can be a game-changer.

Pros & Cons at a Glance

✅ Pros:

• Industry-specific expertise (especially for cleaning businesses).
• Flexible pricing (self-study to full coaching).
• Practical, no-BS approach—no vague "brand awareness" fluff.
• Local community support for Twin Cities entrepreneurs.

⚠️ Minor Considerations:

• Self-paced learners might need extra discipline.
• Less focus on trendy tactics (TikTok influencers won’t be a priority here).
• Best fit for service-based businesses, not e-commerce.

Final Thoughts

Marketing Systems By Design delivers exactly what it promises: a clear, systematic way to market your business without overcomplicating things. The Hansons’ real-world experience—especially in the cleaning industry—sets them apart from generic marketing coaches.

If you’re tired of guessing and ready for a structured plan, their programs are worth exploring. Just know that this is a marathon, not a sprint—perfect for business owners committed to long-term growth.