Lonna.co Review: A Strategic Storyteller Who Helps Brands Grow

Ever felt like your business has an incredible story to tell, but you're not quite sure how to package it in a way that resonates with your audience? That was me—until I worked with Lonna, the creative force behind lonna.co. As a writer and editor with nearly two decades of experience, Lonna doesn’t just craft words; she builds communication strategies that drive real growth.

If you're looking for someone who blends storytelling finesse with strategic business thinking, Lonna might just be the missing piece in your brand’s puzzle. Here’s what stood out to me.

Strategic Storytelling That Actually Works

Lonna doesn’t just write—she thinks. One of the first things I noticed was how she approaches content with a dual mindset: the art of storytelling and the science of making it effective. She helped refine my brand messaging by identifying the key narratives that would connect with my audience, not just sound good on paper.

Her background in brand and communications strategy means she understands how words translate into business growth. Unlike some writers who focus solely on aesthetics, Lonna ensures every piece of content serves a purpose—whether it’s boosting engagement, improving conversions, or strengthening brand identity.

A Realistic, No-Fluff Approach to Growth

One of the biggest challenges in marketing is balancing big ideas with practical execution. Lonna excels here. She doesn’t just hand over lofty strategies; she breaks them down into actionable steps. Her "strategic thinking + realistic planning" philosophy means you won’t walk away with a beautiful but impractical plan—you’ll get a roadmap that actually fits your resources and goals.

I appreciated how she asked the right questions upfront, digging into my business’s unique challenges before suggesting solutions. This saved me from wasting time on generic advice that wouldn’t move the needle.

A Writer Who Understands Business (Not Just Words)

Many writers can turn a phrase, but not all understand how content impacts the bottom line. Lonna’s 18 years of experience shine here—she knows how to align messaging with business objectives. Whether it’s refining a brand voice, optimizing website copy, or crafting a long-term content strategy, she approaches everything with a growth mindset.

That said, if you’re looking for quick, one-off copywriting without strategic input, her approach might feel more involved than you need. But if you want content that works, not just sounds nice, her depth of expertise is invaluable.

Pros & Cons at a Glance

What I Loved:

✔ Strategic depth – She doesn’t just write; she ensures content drives results.
✔ Balanced approach – Big-picture thinking with realistic, actionable steps.
✔ Business-savvy storytelling – Understands how words influence growth.
✔ Personalized guidance – Tailors strategies to your brand’s unique needs.

What Could Be Improved:

✖ Not for those who want quick, superficial edits – If you just need light proofreading, her strategic focus might be more than you need.
✖ May require commitment – Best for businesses ready to invest in long-term messaging strategy.

Final Thoughts

Working with Lonna was a game-changer for my brand’s communications. She helped me see my business’s story in a new light—not just as words on a page, but as a tool for growth. If you’re serious about refining your brand’s voice, improving engagement, or building a content strategy that actually converts, she’s a fantastic resource.

Just know that her approach is best suited for businesses ready to think strategically about their messaging. If you’re looking for a transactional copywriter, she might not be the right fit. But if you want a partner who combines storytelling expertise with business acumen, Lonna delivers in spades.