Liz Lapidus Public Relations Review: A Boutique PR Firm That Gets Results

Picture this: You’ve poured your heart into building a luxury brand—whether it’s a chic boutique hotel, a high-end skincare line, or an avant-garde art gallery. But no matter how stunning your product or service is, getting noticed in today’s crowded market feels impossible. That’s where Liz Lapidus Public Relations comes in. This boutique PR firm specializes in elevating upscale brands in retail, hospitality, real estate, health & beauty, and the arts. After working with them, I can confidently say they don’t just pitch stories—they craft narratives that stick.

Creativity That Stands Out

One of the first things that struck me about Liz Lapidus PR was their ability to think outside the press release. Instead of recycling tired PR tactics, they approach each client with fresh, tailored strategies. For a high-end real estate developer, they didn’t just send out property listings—they orchestrated an exclusive media preview with influencers and journalists, turning a simple launch into a must-attend event. Their knack for storytelling ensures their clients don’t just get coverage; they get memorable coverage.

That said, if you’re looking for a cookie-cutter PR agency that churns out generic campaigns, this isn’t it. Their boutique nature means they’re selective, which is great for personalized attention but might mean they’re not the best fit for brands needing mass-market, low-cost PR.

Teamwork That Feels Like an Extension of Your Brand

From the first consultation, it was clear that Liz Lapidus PR doesn’t just work for their clients—they work with them. Their team takes the time to deeply understand a brand’s ethos, ensuring every pitch, press placement, and event aligns perfectly with the client’s image. I was particularly impressed by how seamlessly they collaborated with my internal marketing team, making the entire process feel cohesive rather than outsourced.

The only minor drawback? Because they’re a smaller firm, response times can occasionally lag during peak seasons. But when they do respond, the quality of their work more than makes up for it.

Dedication That Goes Beyond the Contract

Some PR firms disappear after securing a few placements, but Liz Lapidus PR stays invested. They don’t just chase headlines—they build long-term media relationships that keep clients in the spotlight consistently. Whether it’s securing features in top-tier publications or arranging interviews with key industry voices, their persistence pays off.

That level of dedication does come at a premium, though. While their services are worth every penny for luxury brands, smaller businesses with tighter budgets might find their pricing steep.

Drive That Delivers Real Impact

What truly sets Liz Lapidus PR apart is their relentless drive. They don’t settle for mediocre placements—they aim for the kind of coverage that moves the needle. For a hospitality client, they didn’t just land a mention in a travel magazine; they secured a multi-page feature complete with stunning visuals and a narrative that boosted bookings by 30%. That’s the kind of ROI that speaks for itself.

Pros & Cons at a Glance

✅ Creativity that breaks through the noise – No generic pitches here; every campaign is thoughtfully crafted.
✅ Collaborative, brand-aligned teamwork – They feel like an in-house PR department.
✅ Long-term media relationships – They don’t just get you coverage; they keep you relevant.
✅ High-impact results – Their placements drive real business growth.

❌ Boutique pricing – Not the most budget-friendly for smaller brands.
❌ Limited scalability – Their hands-on approach means they take on fewer clients.

Final Thoughts

If you’re an upscale brand in retail, hospitality, real estate, health & beauty, or the arts, Liz Lapidus Public Relations is a powerhouse partner. Their creativity, teamwork, and unwavering dedication translate into PR that doesn’t just get you noticed—it gets you remembered. While their boutique model means they’re not the right fit for every budget, the brands that do work with them reap serious rewards.

In a world where PR can often feel transactional, Liz Lapidus PR proves that the right firm can be a game-changer.