Known Social Review: A Fractional Head of Social Media That Actually Delivers

Ever felt like your company’s social media presence is just… there? Posting for the sake of posting, with no real strategy tying it back to business goals? That was me—until I discovered Known Social. This isn’t just another social media management agency; they act as a fractional Head of Social Media, embedding senior-level strategy into your team without the full-time executive price tag.

What sets Known Social apart is their laser focus on aligning social media with business objectives. They don’t just chase vanity metrics—they ensure every post, campaign, and engagement tactic serves a purpose beyond likes and shares. Here’s how they transformed my company’s approach.

Strategic Depth That Actually Moves the Needle

Known Social doesn’t just manage social media—they elevate it to a business driver. Their consultants dive deep into your company’s goals, whether it’s lead generation, brand authority, or customer retention, and build a strategy that makes social media a core revenue lever.

• Business-Aligned Strategy: They helped us shift from random content drops to a structured plan that supported sales cycles and customer touchpoints.
• Leadership-Level Insight: Their consultants think like CMOs, not just social media managers, ensuring our efforts laddered up to company-wide KPIs.
• Data-Driven Adjustments: No fluff—they track what matters and pivot quickly based on performance.

If there’s one critique, it’s that their high-touch approach might feel slightly overwhelming for very small teams still finding their footing. But if you’re ready to treat social as a growth engine, their rigor is a game-changer.

Fractional Leadership Without the Guesswork

Hiring a full-time Head of Social Media isn’t feasible for every company, but going without one leaves strategy to chance. Known Social bridges that gap by providing experienced oversight without the overhead.

• Hands-On Guidance: They don’t just advise—they work alongside your team, refining content calendars, optimizing ad spend, and training in-house staff.
• Scalable Support: Need heavy lifting during a product launch, then lighter touch afterward? They flex to your needs.
• No Silos Here: They integrate seamlessly with marketing, sales, and even customer service to ensure cohesion.

The only hiccup? If your team resists change, their push for strategic alignment might require some internal buy-in first. But once everyone’s on board, the results speak for themselves.

From Static Posts to Revenue Conversations

Before Known Social, our social team was stuck in execution mode. Now, we’re having boardroom-level discussions about how social contributes to pipeline and customer lifetime value.

• Content With Purpose: Every post now ties to a business outcome, whether it’s nurturing leads or reducing support tickets.
• Executive Credibility: Their reports translate social metrics into language leadership cares about (think: ROI, not just engagement rates).
• Long-Term Playbook: They helped us build systems, not just campaigns, ensuring sustainable growth.

If I had to nitpick, their premium pricing might give bootstrapped startups pause—but for mid-sized companies or enterprises, the ROI justifies the investment.

Pros & Cons at a Glance

Pros:
✔️ True strategic partnership, not just execution
✔️ Aligns social media with revenue and business goals
✔️ Fractional model saves costs vs. a full-time hire
✔️ Empowers in-house teams with training and frameworks

Cons:
❌ May require internal culture shift to fully adopt their approach
❌ Higher price point than basic social media management
❌ Less DIY-friendly—best for teams ready to invest in strategy

The Verdict: Social Media as a Growth Engine, Finally

Known Social isn’t for brands who just want a glorified posting service. But if you’re serious about transforming social media from a cost center to a revenue driver, their fractional leadership model is worth every penny. They brought the missing strategic rigor to our team—and the results (hello, 30% increase in lead quality) proved it.

If your social efforts feel adrift, let Known Social anchor them in something bigger: your business’s success.