Khoury PR Delivers Big Agency Results with Boutique Service

Picture this: You’ve poured your heart into building a business, but your brand message feels scattered. Your social media is crickets, press opportunities slip by, and competitors with half your substance seem to dominate the spotlight. That’s where Khoury Public Relations and Media Group swooped in for me—a full-service firm that operates like an extension of your team, blending strategy, creativity, and hustle.

Founded in 2011, Khoury PR wears many hats (and wears them well). They’ve crafted campaigns for everyone from high-end medical practices to government contractors, proving their adaptability across industries. What stood out? Their ability to pivot between polished corporate storytelling and grassroots buzz-building without missing a beat.

Strategic Storytelling That Actually Sticks

Khoury’s brand strategy isn’t just a buzzword-filled PowerPoint—it’s actionable. They dug into my business’s differentiators (ones I hadn’t even articulated clearly) and built a messaging framework that felt authentic. Their copywriting team has a knack for elevating niche expertise without jargon. For my boutique travel client, they reframed "luxury villas" as "culturally immersive hideaways," which doubled our organic engagement.

Small critique? Their creative process is collaborative (a pro for most), but if you’re the "just handle it" type, you’ll need to carve out time for feedback rounds.

PR That Doesn’t Rely on Spray-and-Pray

Unlike agencies that blast generic pitches, Khoury’s media relations feel curated. They secured placements in trade pubs and mainstream outlets by tailoring angles to each journalist’s beat. One subtle strength: their roster includes former journalists, so they speak the language of newsrooms. For a local retail client, they landed a feature by tying the launch to a hyper-local trend—no "expert tips" fluff.

That said, if you’re in a hyper-competitive space like tech, expect to temper timeline expectations. Earned media isn’t instant, and they won’t promise unicorns.

Events & Digital: Where "Detail-Obsessed" Shines

From pop-up shop launches to donor galas, their event team balances logistical precision with Instagram-worthy moments. They’re the type to obsess over linen textures and attendee flow charts. Digital campaigns leaned into platform-native content (TikTok vs. LinkedIn strategy? Night and day). One miss: Their in-house graphic design is strong but not avant-garde—perfect for professional elegance, less so for edgy streetwear brands.

The Takeaway

Strengths:

• Cross-industry savvy (no cookie-cutter playbooks)
• Journalistic PR approach that avoids spammy tactics
• Hands-on leadership—founder-led means fewer layers
• Events that marry strategy and sensory appeal

Considerations:

• Best for clients who enjoy collaborative input
• Niche design tastes may require freelancer supplements
• Not the cheapest, but transparent about ROI benchmarks

Khoury PR is that rare hybrid: strategic enough for Fortune 500 adjacent projects, yet agile enough to make a family-owned clinic feel like a priority. If you want a partner who’ll geek out over your brand’s potential (and then actually deliver), they’re worth the conversation.