InfoGrow Review: A CRM Rescue Team That Actually Delivers

Ever felt like your CRM system was working against you instead of for you? That’s exactly where my team was before we partnered with InfoGrow. After a botched Dynamics 365 implementation left us with clunky workflows and frustrated sales reps, their team didn’t just tweak the system—they transformed it into a profit-driving machine. Here’s why their blend of technical expertise and sales process wisdom stood out.

The Fixers: Turning CRM Disasters Into Wins

InfoGrow’s tagline should be "We clean up CRM messes"—because that’s exactly what they did for us. Over 60% of their work involves rescuing poorly configured Dynamics 365 systems, and their deep understanding of sales workflows was obvious from day one. Instead of just fixing bugs, they realigned our CRM to:

• Pinpoint high-value prospects we were overlooking
• Reduce wasted marketing spend by refining targeting
• Boost rep productivity with intuitive automation

Their engineers (shoutout to Steve, who actually understood our GoldMine migration headaches) didn’t just follow a script—they adapted solutions to our industry’s quirks.

Project Management That Actually Sticks to Timelines

No vague promises here. InfoGrow’s project managers:

• Set clear milestones (and hit them)
• Used Slack/Zoom/email seamlessly—no communication black holes
• Delivered training that reps actually used (our CRM adoption jumped 30% post-launch)

Unlike other consultants who disappear after go-live, their team stayed responsive for post-launch tweaks.

Where They Shine: Strategy Meets Software

The biggest differentiator? They treat CRM as a sales tool, not just a database. Highlights included:

• Bing Maps integration that helped field reps visualize account territories
• Custom "CRM Mapping Tool" to identify nearby customer clusters
• Process audits that exposed gaps in our pipeline management

One meeting with Bob (their sales process guru) uncovered $200K in missed renewal opportunities buried in our data.

Pros vs. Minor Considerations

Strengths:
✔️ True Dynamics 365 experts (not just coders—they get sales ops)
✔️ Hands-on training that sticks (no more blank stares from reps)
✔️ Fixes other vendors’ mistakes (a lifesaver for botched rollouts)

Room to Grow:
➖ Lead times can stretch during peak seasons (worth the wait, but plan ahead)
➖ More case studies in niche industries (though their adaptable approach compensates)

Final Take: The CRM Partner You Wish You Hired Sooner

If your CRM feels like a cost center instead of a growth engine, InfoGrow is the antidote. Their ability to merge technical Dynamics 365 mastery with real-world sales strategy saved us months of frustration—and more importantly, unlocked revenue we didn’t know we were missing.

“Had we brought them in from the start, we’d have saved 8 months of delays.” That endorsement from our EVP says it all.

Formatting Notes:

• Conversational yet detailed tone with real-world examples (e.g., "$200K in missed renewals")
• Balanced praise with minor critiques for credibility
• Structured scannability with headers and bulleted takeaways
• Pulled direct client quotes from feedback to reinforce authenticity