Impactable Review: A Deep Dive into Their LinkedIn Ads Services

Impactable is a LinkedIn Ads agency that specializes in helping B2B brands achieve their marketing goals through targeted LinkedIn campaigns. With over 1,000 B2B brands served, Impactable offers a range of services, including LinkedIn Paid Ads, LinkedIn outreach, content creation, website visitor identification, Google Search Ads, and Programmatic Ads. Their unique retargeting strategies and data-driven approach set them apart in the competitive digital marketing landscape.

Pros and Cons of Impactable

Expertise in LinkedIn Advertising

Pros:

• Deep Platform Knowledge: Many customers praised Impactable for their in-depth understanding of LinkedIn's algorithm and advertising platform. One reviewer noted, "Justin and his team knew the ins and outs of the platform better than anyone I've come across before."
• Effective Campaign Management: Impactable's ability to quickly deploy and optimize campaigns was a recurring positive theme. "Anytime we needed to deploy a new campaign or make a change to an existing one, it was done incredibly quickly and without error," shared a satisfied client.

Cons:

• Misaligned Objectives: Some customers felt that Impactable did not align well with their specific goals. One reviewer stated, "They are misaligned with our objectives. At the time of sales, they could have said we will not be able to get you any meetings from LinkedIn for the next 3 months, and I would have planned something else."

Communication and Workflow

Pros:

• Efficient Communication: Impactable's responsiveness and ease of communication were highlighted by several clients. "Getting in contact with Impactable is easy, and we can reach them anytime because they’re always online running campaigns," one client mentioned.
• Regular Updates: Clients appreciated the regular performance reports and updates. "Impactable reported to us weekly via email and included a video report and a dashboard with all our trackable metrics," shared a happy customer.

Cons:

• Lack of Transparency: Some clients felt that Impactable could improve in providing upfront information about their ongoing work. "I’d like it if Impactable would inform us precisely what they’re working on each month," one client suggested.
• Poor Account Management: A few reviewers had negative experiences with their account managers. "Our account manager blocked us when we complained. Along with the frontman Justin and the CEO Joshua," one dissatisfied client reported.

Campaign Performance and ROI

Pros:

• Positive ROI: Several clients reported a positive return on investment from their campaigns. "We were able to begin generating revenue from the platform shortly after launching the campaigns, leading to a positive ROI," one client shared.
• Strong Metrics: Impactable's ability to deliver strong awareness and cost-per-lead (CPL) numbers was praised. "Awareness and CPL numbers have been consistently strong," noted a satisfied client.

Cons:

• Poor Results: Some clients were disappointed with the outcomes of their campaigns. "We spent in excess of $12,000 on ads and received 4 leads. None were any good. It was a disaster," one client lamented.
• Budget Overruns: A few reviewers mentioned that Impactable regularly went over budget without delivering satisfactory results. "Impactable spent a lot of money, regularly going over budget, and delivered pathetic results," one client stated.

Creative and Targeting

Pros:

• Effective Targeting: Impactable's ability to target the right audience was appreciated by some clients. "Impactable helps us target the right audience for our industry," one client noted.
• Creative Flexibility: Clients who provided their own creative assets found Impactable accommodating. "We had to create our own assets, and they used them instead," shared a client.

Cons:

• Poor Creative Execution: Some clients were unhappy with the quality of the creative assets provided by Impactable. "The ads we finally received from Impactable were terrible," one client reported.
• Inaccurate Targeting: A few clients experienced issues with targeting. "Our pain point ad group for legal professionals somehow was targeting Wiccan bodybuilders interested in botany and dating apps," one client humorously noted.

Conclusion

Impactable offers a range of LinkedIn advertising services that have garnered both praise and criticism from clients. Their deep expertise in LinkedIn advertising, efficient communication, and ability to deliver strong campaign metrics are notable strengths. However, some clients have reported issues with misaligned objectives, poor account management, and disappointing campaign results.

Final Verdict: Impactable is a solid choice for B2B brands looking to leverage LinkedIn advertising, especially if you value quick campaign deployment and deep platform knowledge. However, potential clients should ensure clear communication of objectives and closely monitor campaign performance to avoid any misalignment or budget overruns.