Impact Advertising Review: A Full-Service Agency That Delivers

Introduction

Running a small business means wearing a dozen hats at once—CEO, accountant, customer service rep, and, unfortunately, amateur marketer. That last one was my biggest struggle until I discovered Impact Advertising, a Williamsport-based agency that’s been crafting award-winning campaigns for over two decades.

What sets them apart? They don’t just slap together ads—they build marketing strategies with long-term growth in mind. Whether I needed a sleek website, a social media overhaul, or a radio spot that didn’t sound like a 1990s infomercial, they delivered. Here’s how their full-service approach made a difference for my business.

Strategic, Future-Focused Marketing

From our first meeting, Impact’s team asked questions most agencies gloss over: Where do you see your business in five years? Who’s your ideal customer? What’s your biggest roadblock right now? Their strategy sessions felt less like sales pitches and more like collaborative brainstorming.

They didn’t push generic templates—they tailored campaigns to my budget and goals. For example, when I mentioned my struggle with local visibility, they suggested a mix of geo-targeted Facebook ads and eye-catching direct mailers (yes, physical mail still works!). The result? A 37% uptick in foot traffic within two months.

Versatility Across Every Medium

Few agencies handle both traditional and digital flawlessly, but Impact’s portfolio spans:

• Digital: Website redesigns, SEO, and social media management (their Instagram Reels game is strong).
• Traditional: Radio scripts that don’t make me cringe, plus trade show banners that actually draw crowds.
• Print: Brochures and postcards with crisp, conversion-focused copy.

I especially loved their TV commercial production—they made my modest budget look high-end with clever editing and a sharp message.

Efficiency Without Cutting Corners

Deadlines matter when you’re running promotions, and Impact’s team nailed every timeline. Their process was transparent: weekly check-ins, clear milestones, and no surprise fees. One time, I needed a last-minute flyer revision before a festival—they turned it around in under 24 hours without sacrificing quality.

That said, if you’re on a shoestring budget, their premium services (like high-end video production) might require prioritizing. But their team is great at suggesting cost-effective alternatives.

Pros & Cons at a Glance

👍 Strengths

• Full-service expertise—no need to juggle multiple vendors.
• Strategic mindset—they plan for growth, not just quick wins.
• Stellar production quality—polished work across all mediums.
• Reliable timelines—no ghosting or missed deadlines.

👎 Considerations

• Premium pricing for top-tier services (though ROI justified it for me).
• Limited hands-on workshops—more DIY guidance would be a bonus.

Final Thoughts

Impact Advertising lives up to its name: their campaigns made a measurable difference for my business, and their team felt like an extension of my own. If you’re tired of cookie-cutter marketing and want a partner invested in your success, they’re worth the conversation.

For small businesses ready to scale intelligently (or larger brands needing a seamless omnichannel approach), Impact delivers the creativity and consistency that turns customers into fans.