IMPACT Agency Review: A HubSpot Diamond Partner Delivering Results

IMPACT is a HubSpot Diamond Partner Agency renowned for its award-winning website designs, innovative inbound marketing strategies, and data-driven approach to boosting conversions. Based in Connecticut, the agency has earned recognition from The Wall Street Journal, Social Media Examiner, and HubSpot’s INBOUND conference for its cutting-edge digital marketing solutions.

Specializing in SEO, web design, and inbound marketing, IMPACT helps businesses enhance their online presence, generate leads, and improve user experience (UX). But does it live up to the hype? Let’s dive into real client experiences to uncover the pros and cons.

Pros: What Clients Love About IMPACT

1. Exceptional Project Management & Communication

Clients consistently praise IMPACT’s organized, transparent, and proactive approach to project management.

"IMPACT excelled in project management, which was my favorite thing about them. The team was highly organized, and they were always on time. They clearly communicated with us if something would prevent them from being on time — we were never left wondering."

Tools like Basecamp and weekly Zoom calls ensure smooth collaboration, making clients feel like IMPACT is an extension of their team.

2. Measurable Results in Traffic & Conversions

IMPACT doesn’t just promise results—it delivers them. Clients report significant improvements in key metrics:

• 10x increase in website traffic
• Bounce rates dropping from 80% to 5-15%
• Higher lead generation and blog engagement

"Our lead generation and blog traffic have gone up significantly... We know that the things we’re working on now are going to bring more people to our website."

3. Customer-Centric Approach & Flexibility

Unlike agencies that stick rigidly to their processes, IMPACT adapts to client needs and actively listens to feedback.

"They were customer-oriented. They cared a lot about our experience and were always willing to listen if we were unhappy. Other companies wouldn’t walk the talk, but IMPACT did exactly what they said they’d do."

4. Seamless Website Migrations & UX Improvements

For businesses transitioning from platforms like WordPress, IMPACT ensures a smooth migration while enhancing UX and SEO.

"They replicated the look and feel of our WordPress site perfectly while improving performance. Our bounce rates plummeted because they aligned our content with the right audience."

Cons: Areas for Improvement

1. Transitioning Team Members Without Notice

A few clients mentioned that team changes weren’t always communicated upfront, leading to minor disruptions.

"We transitioned to a new contact, and it wasn’t made clear at the beginning. It wasn’t a big deal, but I wish they’d set that expectation."

2. Seasonal Performance Fluctuations

Some businesses saw dips in traction during slower seasons, though this was more industry-related than IMPACT’s fault.

"There are seasonal dips in our business, so we haven’t seen as much traction in the past few months."

Final Verdict: Is IMPACT Worth It?

✅ YES—if you want an agency that delivers measurable growth, prioritizes client satisfaction, and excels in inbound marketing.

Strengths:
✔ Proven track record in boosting traffic & conversions
✔ Outstanding project management & communication
✔ Flexible, client-first approach

Weaknesses:
❌ Occasional lack of clarity in team transitions
❌ Performance may vary seasonally

Advice for Potential Clients

"Be transparent and clear with IMPACT. They’re willing to have a collaborative relationship, so if you’re clear on your goals, they’ll make sure your needs are met."

If you're looking for a results-driven, HubSpot-savvy agency, IMPACT is a top-tier choice.