The Hindman Company Review: A B2B Paid Social Powerhouse

Introduction

Picture this: You’re a B2B marketer drowning in generic leads—people who might be interested, but aren’t the decision-makers you need. You’ve tried blasting LinkedIn ads with middling results, and Facebook feels like shouting into the void. Enter The Hindman Company, a Nashville-based agency that specializes in laser-focused paid social campaigns for B2B growth.

Founded in 2018 by Betsy Hindman—a Disney sales vet and former VP of Content Marketing at Raven PR—this agency doesn’t just throw ads at the wall. They’re precision strategists, helping businesses connect with the right people on LinkedIn, Facebook, and Twitter (now X). After digging into their approach, I can see why they’ve carved out a niche in the crowded marketing world.

What Sets Hindman Company Apart

1. Strategic Targeting That Actually Works

Most agencies promise "targeted" ads, but Hindman Co. delivers. Their expertise in reaching business decision-makers—not just random professionals—stood out. They don’t just rely on basic job title filters; they layer in intent signals, behavioral data, and even firmographic targeting to ensure ads land in front of people who can actually buy.

For example, if you’re selling SaaS to mid-market CFOs, they’ll craft campaigns that bypass junior finance folks and zero in on the real budget-holders. That Disney-level sales experience Betsy brings? It shows in their ability to understand high-value audiences.

2. Platform Mastery (Especially LinkedIn)

While many agencies dabble in LinkedIn ads, Hindman Co. treats it like a science. They know the quirks of LinkedIn’s algorithm, when to use Sponsored Content vs. InMail, and how to tweak creative for maximum engagement. Their Facebook and Twitter/X campaigns are no slouch either—they adapt B2B messaging to platforms where most agencies struggle to make an impact.

One subtle but smart move? Their knack for repurposing high-performing organic content into paid campaigns, squeezing extra ROI from assets you already have.

3. Data-Driven, But Not Robotically So

Some agencies drown you in spreadsheets but lack strategic insight. Others rely on gut feelings without backing it up. Hindman Co. strikes a balance—they’re analytical (hello, $180M Disney sales background) but also understand the human side of B2B marketing.

Their reporting is clear, focusing on metrics that matter (lead quality over vanity clicks), and they’re quick to pivot if something isn’t working. That said, smaller businesses might need to ask for extra hand-holding—they’re not the cheapest option, and their process assumes some marketing savvy on the client’s end.

4. A Founder Who Gets B2B Growth

Betsy Hindman’s resume isn’t just for show. Her Disney days taught her how to sell experiences, not just products, and her Raven PR role honed her paid media chops. That hybrid of big-brand sales and scrappy marketing agility gives the agency a unique edge.

You won’t get a cookie-cutter playbook here—they tailor strategies to your industry’s nuances. The only catch? Their Nashville base means they’re most plugged into U.S. markets, so global campaigns might require extra discussion.

Pros & Cons at a Glance

Strengths

✅ Surgical audience targeting – They find your buyers, not just bystanders.
✅ LinkedIn ad expertise – Far beyond the usual "boost and pray" approach.
✅ Founder-led insight – Betsy’s background translates to smarter strategies.
✅ No fluff metrics – They focus on pipeline impact, not just likes.

Considerations

⏳ Premium pricing – You’re paying for expertise, so smaller budgets may need to prioritize.
🌎 U.S.-centric – Global campaigns may need extra groundwork.
📊 Self-service vibe – Less hand-holding than some full-service agencies.

Final Thoughts

The Hindman Company is the antidote to B2B marketers tired of wasting ad spend on unqualified leads. They’re not just another agency—they’re specialists who understand how to marry data with persuasive storytelling. If you’re serious about scaling with paid social (and have the budget to invest in expertise), they’re a compelling partner.

Just come prepared with clear goals, and you’ll see the difference between spending on ads and investing in growth.