Hanapin Marketing Review: A Deep Dive into Their Digital Advertising Expertise

Introduction

Hanapin Marketing is a premier digital marketing agency specializing in paid search, paid social, display advertising, CRO/UX, shopping campaigns, programmatic, and mobile marketing. Their clientele ranges from Fortune 500 companies like The Home Depot and American Eagle to fast-growing Inc. 5000 businesses.

What sets Hanapin apart is their teams-of-teams approach, hiring 25% ahead of demand to ensure seamless campaign execution. They’re also a Google Premier Partner, with all account managers certified in Google Ads and Bing Ads. Beyond their client work, they run PPC Hero, the industry’s top PPC blog, and Hero Conf, the largest PPC-focused conference.

Pros: Why Businesses Love Hanapin Marketing

1. Data-Driven Results & ROI Focus

Clients consistently praise Hanapin for delivering measurable success. One client reported:

"Hanapin has been responsible for our ability to utilize analytics and reporting. All leads now flow through HubSpot and Salesforce, optimizing our sales process."

Another highlighted $4 million in incremental sales after implementing Hanapin’s lead generation program.

2. Client-Centric Approach

Unlike agencies that treat clients as just another contract, Hanapin actively engages in strategic growth. A long-term client shared:

"They don’t just check boxes—they genuinely care about our business success. They respond within an hour or two, always looking for ways to improve our campaigns."

3. Expertise Across Industries & Channels

Hanapin’s experience spans e-commerce, lead generation, education, and travel marketing. Their ability to adapt strategies for different industries ensures tailored solutions.

4. Transparency & Communication

Weekly reports, real-time analytics, and quick response times make collaboration seamless. Clients appreciate their proactive adjustments to maximize performance.

Cons: Areas for Improvement

1. Initial Campaign Handoff Challenges

One client admitted:

"We handed them a poorly structured campaign. If we had started with Hanapin from day one, results would’ve been stronger sooner."

This suggests that clients should onboard Hanapin early rather than after failed attempts with other vendors.

2. Premium Pricing (But Worth It?)

While no clients explicitly complained about costs, Hanapin’s high-touch service model likely comes at a premium price. However, most agree the ROI justifies the investment.

Final Verdict: Is Hanapin Marketing Worth It?

✅ Best For:
✔ Large enterprises & fast-growing businesses
✔ Companies needing multi-channel PPC & paid social expertise
✔ Brands that value transparency, data, and rapid response times

❌ Not Ideal For:
✖ Startups with very limited budgets
✖ Businesses unwilling to invest in long-term strategy

The Bottom Line

Hanapin Marketing delivers exceptional results for businesses serious about scaling digital advertising. Their client-first mentality, deep expertise, and measurable ROI make them a top-tier choice—especially for complex, multi-brand campaigns.

If you’re looking for an agency that truly partners with you for growth, Hanapin is a strong contender.