Greater Than One Review: A Strategic Partner in Healthcare Advertising

Introduction

Greater Than One (GTO) is a full-service healthcare advertising agency that blends data, creativity, and technology to deliver impactful marketing solutions. Founded in 2000, GTO has earned a reputation as a Top 100 healthcare agency, specializing in strategy, digital marketing, media planning, and analytics. Their mission? To turn hope into reality for patients, brands, and healthcare communities.

With expertise in SEO, SEM, social media engagement, and content creation, GTO helps clients maximize reach, website traffic, and conversions—proven by real-world success stories like boosting product refills by 50% in a single year for a major pharmaceutical brand.

Pros & Cons: What Clients Say About Greater Than One

1. Strategic & Results-Driven Approach

Clients consistently praise GTO for going beyond transactional work and acting as a true strategic partner.

✅ "They help shape strategy, not just deliver a media plan."
✅ "We saw a 3:1 ROI on one campaign—measurable success."
✅ "Increased website traffic, clicks, and refill rates significantly."

Unlike larger agencies where junior teams handle accounts, GTO provides senior-level attention, ensuring high-quality execution.

2. Expertise in Digital & Healthcare Marketing

GTO’s deep knowledge of digital trends and healthcare regulations sets them apart.

✅ "They stay ahead of tech trends and provide actionable insights."
✅ "Their team understands the digital world inside out."
✅ Award-winning campaigns (e.g., Lunesta & Omnaris) prove their creative and analytical strengths.

3. Long-Term Client Relationships & Stability

Many clients highlight GTO’s consistency and personalized service.

✅ "Many team members have been there since the beginning—no revolving door."
✅ "They build real relationships, not just deliver projects."
✅ Top-tier talent works directly on accounts, ensuring quality.

Areas for Improvement?

While most feedback is glowing, some clients note:

❌ "They could expand their service offerings in emerging tech." (Though most say they already stay ahead of trends.)
❌ "Pricing could be more transparent." (But ROI justifies the investment for many.)

Final Verdict: Is Greater Than One Worth It?

Strengths:
✔ Proven ROI (e.g., 50% increase in product refills, 3:1 campaign returns)
✔ Strategic, senior-led partnerships (not just execution)
✔ Deep healthcare & digital expertise (award-winning work)

Weaknesses:
✖ Premium pricing (though results often justify cost)
✖ Could explore more emerging tech (but they’re already ahead of many competitors)

Conclusion: A High-Performance Healthcare Agency

Greater Than One excels in data-driven, creative healthcare marketing, delivering measurable success for clients. Their strategic mindset, senior talent, and long-term relationships make them a standout choice—especially for brands needing high-impact campaigns with clear ROI.

If you’re looking for a healthcare marketing partner that blends analytics with creativity, GTO is a top-tier option.