Gray Public Relations Review: Big Agency Expertise with a Personal Touch

When my small nonprofit needed to amplify its message but didn’t have the budget for a mega PR firm, I stumbled upon Gray Public Relations—and it felt like striking gold. Founded by Amy Kovar, APR, this boutique agency promises the firepower of a large firm with the hands-on care of a small team. After working with them, I can confidently say they deliver on that promise. Here’s why Gray PR stands out in a crowded field.

Strategic Thinking That Feels Tailor-Made

Gray PR doesn’t just recycle cookie-cutter strategies. From our first meeting, Amy and her team asked probing questions to understand our mission, challenges, and long-term vision. Their approach blends fresh, creative ideas with tried-and-true PR tactics—think media outreach with a twist, or social campaigns that actually resonate with real people.

What impressed me most was their ability to pivot when unexpected issues arose. With Amy’s 20 years of experience in crisis management (spanning government, nonprofits, and agencies), we never felt like we were navigating choppy waters alone.

Relationships That Open Doors

A PR firm is only as strong as its media connections, and Gray PR’s roster is impressive. They leveraged relationships with local and national outlets—both traditional and digital—to secure coverage we couldn’t have landed on our own. Whether it was a feature in a niche industry publication or a segment on a major podcast, their network worked in our favor.

Boutique Service Without the Ego

Unlike some larger agencies where you’re just another account number, Gray PR treats clients like partners. Amy was accessible, responsive, and genuinely invested in our success. Emails were answered promptly, and strategy calls felt collaborative, not transactional. For a small organization like ours, that personal touch made all the difference.

Room for Growth?

If I had to nitpick, their boutique size means they might not handle dozens of massive corporate clients simultaneously (which, honestly, felt like a pro for us). And while their social media savvy is strong, businesses looking for ultra-specialized digital marketing might need to supplement with additional experts. But these are minor trade-offs for the level of attention and expertise they provide.

Pros:

• Deep industry experience—Amy’s background in multiple sectors adds credibility.
• Media connections—They get clients in front of the right audiences.
• Hands-on leadership—No junior account managers here; you work directly with seasoned pros.
• Flexible and adaptive—Great at tailoring strategies to unique needs.

Cons:

• Not a one-stop marketing shop—Best for PR purists vs. full-service digital campaigns.
• Small team—May not scale for enterprises needing 24/7 global support.

The Bottom Line

Gray Public Relations is the rare firm that combines big-league expertise with the warmth of a boutique. For nonprofits, small businesses, or anyone who wants PR with a human touch—and results that speak for themselves—they’re a stellar choice. If you’re tired of feeling like a cog in a corporate PR machine, give Amy’s team a call. You’ll feel heard, and more importantly, you’ll be seen.