Granular Review: A Laser-Focused PPC Agency Delivering Data-Driven Results

Granular is a specialized digital marketing agency that focuses exclusively on paid advertising, including Google Ads, Bing Ads, paid social media, display, and retargeting. Unlike many agencies that spread themselves thin across multiple services, Granular prides itself on deep expertise in pay-per-click (PPC) marketing, ensuring clients get highly targeted, data-driven campaigns that maximize ROI.

With a team of talent-heavy specialists, Granular provides unbeatable service, quick response times, and a strategic approach that helps businesses scale their digital advertising efforts effectively.

Pros & Cons of Granular

✅ Strengths: Data-Driven Results & Expertise

Granular’s PPC specialization sets them apart. Clients report significant improvements in traffic and conversions, with one seeing:

• +1,200% traffic growth from Google Ads YoY
• +320% increase in qualified leads
• +2,000% boost in branded searches

One client highlighted:

"Granular helped us rethink our Bing Ads strategy, leading to unexpected high conversions. They also fixed our Google Analytics setup, making tracking much clearer—especially on our single-page application (SPA) site."

✅ Responsive & Proactive Communication

Clients consistently praise Granular’s fast response times and proactive updates on industry changes (like iOS 14’s impact on tracking).

"They respond to emails quickly, hold bi-weekly meetings, and reach out between sessions if needed. They also explain changes in a way that makes sense—no jargon dumping."

✅ Transparency & Education

Granular doesn’t just execute campaigns—they educate clients on strategy.

"They don’t just tell us what to do; they explain why. As someone from a non-marketing background, I appreciate their patience in breaking things down."

❌ Areas for Improvement

While overwhelmingly positive, some clients note:

• Early-stage metrics – Some results take time to fully measure.
• Limited scope – If you need SEO or organic marketing, they won’t offer it (by design).

"It’s too early to judge long-term performance, but initial results are promising. They’re upfront about what they don’t do, which I respect."

Final Verdict: Who Should Hire Granular?

Best for:
✔ Businesses wanting highly specialized PPC expertise
✔ Companies needing better ad tracking & analytics
✔ Brands looking for transparent, data-driven agencies

Not ideal for:
✖ Those needing SEO, content marketing, or web design
✖ Businesses wanting a one-stop-shop marketing agency

Conclusion: A Top-Tier PPC Partner

Granular delivers exceptional PPC results, clear communication, and strategic insights—making them a strong choice for paid advertising. Their narrow focus ensures deep expertise, though businesses needing broader marketing services should look elsewhere.

"If you need a PPC expert, I couldn’t recommend Granular more. They’re specialists who know their craft inside out."

For data-driven, high-converting ad campaigns, Granular is a standout choice.