Good Giant Review: A Powerhouse for Casino & Hospitality Branding

Picture this: You're launching a new casino resort, and the stakes are high. The market is crowded, the competition is fierce, and you need more than just flashy ads—you need a brand that connects with people, drives foot traffic, and keeps guests coming back. That’s where Good Giant comes in.

This full-service advertising agency specializes in gaming, entertainment, and hospitality, with a team of 120+ professionals spread across Chicago, Mobile, Reno, and Tulsa. They don’t just create campaigns—they build beloved brands. And from what I’ve seen, they play to win.

Strategic Creativity That Stands Out

Good Giant doesn’t just slap together ads—they craft experiences. Their approach is rooted in deep industry knowledge, which means they understand what makes casino-goers and hospitality guests tick. Whether it’s a high-energy slot machine promo or a luxury resort’s refined branding, they strike the right balance between excitement and sophistication.

One thing that stood out was their ability to outmaneuver competitors. They don’t follow trends—they set them. If a casino’s marketing feels stale, they inject fresh energy without losing the brand’s core identity.

A Team That Fights for Your Success

The phrase "in the trenches with clients" isn’t just a tagline—it’s their ethos. Their team operates like an extension of your marketing department, not just a vendor. They’re hands-on, responsive, and genuinely invested in seeing their clients dominate the market.

Having worked with agencies that take a passive approach, I appreciated how proactive Good Giant is. They don’t wait for problems to arise; they anticipate challenges and pivot quickly.

Full-Service, But Not One-Size-Fits-All

While they offer everything from branding to digital marketing, they tailor their strategies to each client. A regional casino won’t get the same playbook as a Vegas-style mega-resort. That level of customization is rare in agencies that handle big-name hospitality brands.

If there’s one minor critique, it’s that their intensity might not suit brands looking for a low-key, hands-off agency. Good Giant thrives when clients are all-in, ready to push boundaries.

Pros & Cons at a Glance

✅ Deep industry expertise – They get gaming and hospitality in a way generic agencies don’t.
✅ Proactive partnership – They don’t just execute; they strategize alongside you.
✅ Creative differentiation – Their campaigns stand out in a crowded market.

⚠️ Not for passive clients – If you want a "set it and forget it" agency, they might be too hands-on.
⚠️ High expectations – They push clients as hard as they push themselves.

Final Thoughts: Game On

Good Giant is the kind of agency that makes you feel like you’ve got a secret weapon. Their combination of creativity, industry savvy, and relentless drive gives clients a real edge. If you’re in gaming or hospitality and want a partner that fights as hard for your brand as you do, they’re worth a serious look.

Just be ready to play at their level—because they don’t do half-measures.