Gerard Agency Review: A Marketing Partner That Feels Like Family

Introduction

Picture this: You’re launching a major rebrand, juggling 60+ projects simultaneously, and your internal team is stretched thin. The clock is ticking, and the pressure is on. That’s exactly where I found myself—until we partnered with Gerard Agency.

With 30+ years of experience, this WBE-owned, full-service agency doesn’t just execute campaigns; they embed themselves into your team, becoming an extension of your marketing department. From brand development to SEO, demand generation, and even tradeshow branding, Gerard handles it all with a level of precision and warmth that’s rare in the agency world.

After multiple projects with them across different companies, here’s why Gerard stands out in a sea of marketing firms.

1. Flawless Project Management: "Plan the Work, Work the Plan"

Carolyn Gerard’s mantra isn’t just a slogan—it’s how her team operates. Whether managing 60 concurrent projects for a brand launch or accelerating a last-minute campaign, Gerard never missed a deadline. Their project management portal kept everything transparent—budgets, timelines, drafts—all accessible in real time.

• Flexible & Adaptable: When priorities shifted, they pivoted seamlessly.
• Communication Excellence: Available via email, phone, or in-person, responses were always prompt and clear.
• Stress-Free Collaboration: Unlike agencies that gatekeep access, Gerard’s writers, designers, and strategists were all hands-on and approachable.

Minor Critique: If I had to nitpick, their onboarding could be slightly more structured for first-time clients—but once you’re in, the process is smooth.

2. Creative That Drives Real Results

Gerard doesn’t just make things look pretty—they move the needle. Highlights from their work:

• A brand video with 2.7M+ YouTube views, repurposed across social and internal launches.
• Multi-million-dollar contracts secured through targeted demand-gen campaigns.
• 148% pass-along rates on sustainability report emails—far above industry averages.

Their ability to simplify complex offerings (like a tech product launch at CES) into emotionally resonant messaging was game-changing.

3. A Team That Feels Like Your Own

What truly sets Gerard apart? Their people.

• 15+ Year Tenure: Most staff have been there for over a decade, meaning no revolving door of account managers.
• "Family" Culture: Collaborative, kind, and zero ego. You’re not just a client—you’re part of their team.
• Senior-Level Involvement: Unlike agencies where veterans delegate and disappear, Gerard’s leadership (like Carolyn) rolls up their sleeves on strategy and execution.

4. Pricing Transparency & Speed

• No surprise invoices: Quotes aligned perfectly with final costs.
• Blazing-fast turnarounds: They routinely delivered ahead of schedule, even on "impossible" deadlines.
• Fair Rates: Compared to other agencies, Gerard’s pricing reflected their expertise without premium fluff.

Pros & Cons at a Glance

Strengths:
✔️ Deadline-obsessed (even with 60+ concurrent projects)
✔️ Creative that converts (2.7M+ video views, 148% email pass-along rates)
✔️ Seamless collaboration (direct access to writers, designers, strategists)
✔️ Stable, long-tenured team (no revolving door)
✔️ Transparent pricing (no budget surprises)

Areas for Growth:

• Slightly more structured onboarding for new clients would help.
• Could expand their digital analytics reporting (though they hit every goal we set).

Final Verdict

Gerard Agency isn’t just another vendor—they’re the partner you wish you’d hired sooner. Whether you’re rebranding, launching a product, or scaling demand gen, their blend of creativity, reliability, and genuine partnership is unmatched.

After working with them across multiple companies (and witnessing their impact firsthand), I’d trust them with any marketing challenge. If you’re looking for an agency that feels like family and delivers like a powerhouse, start the conversation at 630.355.0775 or gerardagency.com.