Full Circle Public Relations Review: A Creative Force for Brand Storytelling

Picture this: You’ve poured your heart into building a brand, but no matter how great your product or service is, getting the right audience to notice feels like shouting into the void. That’s where Full Circle Public Relations comes in—a boutique PR and marketing firm that doesn’t just amplify voices but crafts compelling narratives that resonate.

Specializing in public relations, digital marketing, and experiential campaigns, Full Circle has worked with an impressive roster of clients, from Costa Sunglasses to the Kyle Petty Charity Ride Across America. But what’s it really like to work with them? Here’s my take after digging into their approach and seeing their work in action.

Creative & Strategic Storytelling

Full Circle doesn’t just push press releases—they build stories. Their campaigns for brands like Rack Room Shoes and Off Broadway Shoe Warehouse show a knack for blending lifestyle marketing with genuine consumer engagement. Instead of generic promotions, they create narratives that feel organic, whether through influencer collaborations, immersive events, or social media storytelling.

One thing that stands out is their ability to tailor strategies to different industries. A sunglasses brand like Costa gets a different treatment than Progress Lighting, yet both benefit from messaging that feels authentic rather than forced. If there’s a minor critique, it’s that their boutique size might mean they’re selective with clients—but that also ensures personalized attention.

Digital & Experiential Marketing That Feels Human

In an era where digital noise is overwhelming, Full Circle’s campaigns cut through by keeping things human. Their experiential marketing efforts (like those for the Kyle Petty Charity Ride) don’t just generate buzz—they foster real connections. Whether it’s a high-energy event or a targeted social media push, they make brands feel approachable.

Their digital work is equally sharp, balancing SEO, content marketing, and paid strategies without losing the brand’s voice. If I had to nitpick, smaller brands might wonder if their services are within budget, but the ROI seems to justify the investment for those who can swing it.

Client-Centric Collaboration

From what I’ve gathered, Full Circle operates like an extension of their clients’ teams rather than an outside agency. They listen, adapt, and execute with a level of care that bigger firms sometimes lack. Their long-standing relationships (like with B.A.S.S.) suggest they’re not just about quick wins but sustainable growth.

That said, their hands-on approach means they likely take on fewer projects at a time—great for quality control, but possibly a longer wait for new clients eager to work with them.

Pros & Cons at a Glance

Pros:

✔ Creative, story-driven campaigns – They avoid cookie-cutter PR in favor of unique narratives.
✔ Multi-channel expertise – Strong in PR, digital, and experiential, offering a full-spectrum approach.
✔ Personalized service – Boutique feel means direct access and tailored strategies.
✔ Proven client roster – Trusted by brands across retail, outdoor, and nonprofit sectors.

Cons:

✖ May be selective with clients – Not a mass-market agency, so availability could vary.
✖ Premium pricing possible – Smaller brands might need to evaluate budget fit.

Final Thoughts

Full Circle Public Relations is the kind of firm that makes PR and marketing feel less like a transaction and more like a partnership. Their creativity, strategic depth, and hands-on approach set them apart, especially for brands that want more than just media placements—they want a story that sticks. If you’re looking for a team that blends hustle with heart, they’re worth serious consideration.