Freshmade Review: A Design-Driven Branding Agency for Food Brands

Freshmade is a design-driven branding agency specializing in food brands, helping them align with modern consumer expectations. They focus on creating disruptive yet relevant designs that stand out on shelves and beyond. With expertise in organic, functional, and healthy food branding, Freshmade ensures that packaging and brand identity resonate with today’s conscious consumers.

Pros & Cons: What Customers Say About Freshmade

1. Brand Identity & Creativity

✅ Strengths:

• "Freshmade invented our brand’s personality." – Clients praise the agency for crafting vibrant, unique identities that attract both consumers and investors.
• "Their designs get constant compliments." – Many clients report that Freshmade’s work elevates their brand perception in the industry.
• "They understand our brand better than anyone." – Since they often help shape the brand from the start, their deep familiarity ensures consistency.

❌ Weaknesses:

• "Sometimes too attached to their creative vision." – A few clients mention that Freshmade can be stubborn in their design approach, requiring extra discussions to align with business realities.

2. Client Engagement & Strategic Partnership

✅ Strengths:

• "They treat us like family, not just clients." – Clients appreciate the agency’s emotional investment in their success.
• "More than just an account manager—strategic thinkers." – Account leads like Vanessa are praised for going beyond execution and offering creative solutions.
• "Collaborative but not pushy." – Freshmade respects client input while guiding them toward the best branding decisions.

❌ Weaknesses:

• "Takes time to perfect new sectors." – As Freshmade expands into different industries, some clients note a learning curve in unfamiliar markets.

3. Project Management & Communication

✅ Strengths:

• "Weekly check-ins keep us aligned." – Clients value consistent communication, ensuring projects stay on track.
• "They rise to every challenge." – Even when faced with unfamiliar requests, Freshmade adapts quickly to deliver.

❌ Weaknesses:

• "Best results come after the first project." – Some suggest starting with a smaller project to build rapport before tackling major branding overhauls.

4. Long-Term Impact & ROI

✅ Strengths:

• "Our brand now attracts top-tier clients." – Many businesses credit Freshmade’s work for elevating their market positioning.
• "We’ve tried others but always come back." – Even after exploring competitors, clients consistently return to Freshmade for their quality and reliability.

❌ Weaknesses:

• "Pricing can be a consideration." – While not explicitly called out as expensive, some clients compare costs before committing.

Final Verdict: Is Freshmade Worth It?

✅ Best for:
✔ Food brands needing bold, modern identities
✔ Companies wanting strategic, long-term branding partners
✔ Businesses that value deep creative collaboration

❌ Not ideal for:
✖ Brands on a tight budget without room for premium branding
✖ Companies needing quick, template-based solutions

Final Rating: ⭐⭐⭐⭐⭐ (4.8/5)

Freshmade excels in crafting memorable, high-impact brand identities for food companies. While they may occasionally cling to their creative vision, their strategic thinking, strong client relationships, and industry expertise make them a top-tier branding partner.

Advice for New Clients: Start with a small project to build chemistry before diving into larger branding initiatives.