Fog & Apple Review: A Boutique Agency That Brings Brands to Life

Introduction

Picture this: You’ve poured your heart into building a heritage design or lifestyle brand—every stitch, every detail, every story behind your craft matters. But in a crowded market, how do you make sure the world sees what makes you special? That’s where Fog & Apple comes in.

Based in Brooklyn with satellite offices in Manhattan and San Francisco, Fog & Apple is a boutique marketing and media relations agency that specializes in elevating heritage brands in design, lifestyle, and hospitality. They don’t just slap together a PR campaign—they dig deep to uncover the essence of a brand and weave its story into compelling narratives that resonate with audiences.

After working with them (or observing their approach closely), here’s what stood out.

1. Storytelling That Feels Authentic, Not Forced

Fog & Apple’s biggest strength is their ability to find the soul of a brand and translate it into media-friendly narratives. Many agencies push generic angles, but Fog & Apple crafts stories that feel organic—whether it’s highlighting a designer’s decades-old craftsmanship or the sustainable ethos behind a boutique hotel.

Their approach isn’t just about press releases; it’s multi-layered storytelling that spans feature articles, social media, and even event marketing. If your brand has depth but struggles with visibility, they’re the kind of agency that can amplify it without losing its authenticity.

2. Strategic Media Relations That Actually Get Results

Some PR firms blast pitches to hundreds of outlets, hoping something sticks. Fog & Apple takes a surgical approach—they identify the right journalists, editors, and influencers who genuinely align with a brand’s aesthetic and values.

Their media relations work feels curated rather than scattergun. Instead of chasing vanity metrics, they focus on quality placements—think high-profile design magazines, niche lifestyle blogs with engaged audiences, and even cultural platforms that elevate a brand’s prestige.

3. A Boutique Feel with Big-City Savvy

Being a smaller agency, Fog & Apple offers personalized attention that bigger firms often can’t match. You’re not just another account; they take the time to understand your vision. That said, their presence in Brooklyn, Manhattan, and San Francisco means they have connections in key creative hubs, giving them access to top-tier media and industry insiders.

One minor critique? If you’re a fast-scaling startup looking for hyper-aggressive digital marketing, they might not be the first pick—their strength lies in elevating established or heritage brands rather than rapid-growth hacking.

Pros & Cons at a Glance

Pros:

✔ Deep storytelling—they uncover what makes your brand unique and amplify it.
✔ Strategic media placements—no spray-and-pray tactics, just targeted outreach.
✔ Boutique-level attention—you’re not lost in a sea of clients.
✔ Strong industry connections—especially in design, lifestyle, and hospitality.

Cons:

✖ Not for every brand—best suited for heritage or design-focused businesses.
✖ Less emphasis on performance marketing—if you need heavy digital ads, you might need a supplement.

Final Thoughts

Fog & Apple is the kind of agency you hire when you want your brand’s story told with care, nuance, and prestige. They excel at media relations, content development, and event marketing that feels organic rather than forced.

If you’re a heritage brand or a design-driven business looking to elevate your presence without sacrificing authenticity, they’re a fantastic choice. Just know that if your goal is rapid customer acquisition through paid ads, you might need to pair them with a performance-focused partner.

All in all, they’re a rare find—an agency that treats brand storytelling like an art, not just a transaction.