Firecracker PR Review: A PR Firm That Actually Delivers Results

Let’s be real—most PR agencies promise the moon but deliver a handful of dust. You sign a contract, hand over a hefty retainer, and then… crickets. Maybe you get a few lackluster press mentions buried on page 10 of Google, but nothing that moves the needle for your business.

That’s not what happened with Firecracker PR.

After working with them for several months, I can confidently say they’re one of the rare PR firms that actually get media traction—fast. They don’t just pitch; they land placements in top-tier outlets like Entrepreneur, Business Insider, Forbes, and even CNBC. And they do it consistently.

But how? And is it worth the investment? Here’s my deep dive.

How Firecracker PR Works: The "Ignites" Process

Firecracker isn’t your traditional PR agency. They combine public relations with content marketing, which means they don’t just blast out press releases—they craft stories that journalists actually want to cover.

Their 5-step "Ignites" process is designed to get companies 4+ media placements in the first 30 days. Here’s how it played out for me:

1. Story Mining – They didn’t just ask for a company bio; they dug into what made my business unique and crafted a narrative that stood out.
2. Strategic Pitching – Instead of mass-emailing journalists, they targeted the right reporters with personalized angles.
3. Content Creation – They ghostwrote thought leadership pieces that positioned me as an expert in my industry.
4. Media Outreach – Within weeks, we had interviews lined up and articles in major publications.
5. Amplification – They didn’t stop at placements—they made sure the coverage actually drove traffic and leads.

The result? A 900% increase in website visits (yes, really) and a flood of inbound inquiries.

What Sets Firecracker PR Apart

1. Speed & Consistency

Most PR firms take months to secure a single feature. Firecracker had us in Entrepreneur and Business Insider within 60 days. Even better? They maintained momentum, landing 20-30 media mentions per year—not just one-off hits.

2. Hands-On Team (Including the Founder)

Unlike big agencies where you’re passed off to junior staff, Firecracker’s founder, Edward, stays involved. Our main contacts—Megan (Client Success) and Chelsea (Publicist)—were lightning-fast in responses, whether via email, Slack, or Zoom.

3. No Fluff, Just Results

They don’t sugarcoat timelines. While they’re optimistic about securing coverage, they’re transparent that some placements take weeks (or occasionally months) due to editorial schedules. But they always deliver.

4. Beyond PR: Social & SEO Impact

One client went from zero Facebook likes to 5,000 in three months. Another saw a 10x spike in web traffic after a single Business Insider feature. They don’t just chase vanity metrics—they drive real business growth.

Minor Critiques (Because No Firm Is Perfect)

• Timelines Can Be Fluid – If you need guaranteed same-week coverage, PR might not be the right channel. Some outlets move slower than expected.
• Strategy Requires Your Input – They’re not mind readers. The more clarity you give on your goals, the better they perform.
• Tier-1 Media Isn’t Instant – While they’ve landed clients in WSJ and CNBC, breaking into the absolute top tier takes time.

Final Verdict: Who Should Hire Firecracker PR?

If you want:
✅ Fast, high-profile media placements (not just press releases)
✅ A team that feels like an extension of your marketing department
✅ PR that actually drives traffic, leads, and credibility

…then Firecracker is a no-brainer.

They’re not the cheapest option, but they’re one of the few PR firms where you can actually track ROI—whether it’s through media mentions, website traffic, or inbound sales.

Bottom line? If you’re tired of PR firms that overpromise and underdeliver, Firecracker is the real deal.