FIG (Formerly Hungry) Review: A Creative Powerhouse for Modern Brands

Introduction

FIG (formerly known as Hungry) is a dynamic brand agency designed to bridge the gap between businesses and their audiences in the digital age. Specializing in creative strategy, design, and cutting-edge web development, FIG has worked with high-profile clients such as Virgin Atlantic, Delta, Casper, and CNN. The agency prides itself on blending technical expertise with artistic vision, making it a go-to choice for brands looking to stand out in a crowded market.

Pros & Cons: What Clients Say About FIG

1. Award-Winning Creativity & Technical Excellence

✅ Pros:

• Recognized by Industry Leaders: FIG’s work has earned an honorable mention on Awwwards.com, a platform celebrating the best in web design. They’ve also been featured on TheFWA.com, reinforcing their reputation for innovation.
• In-House Technical Mastery: Unlike many agencies that outsource development, FIG handles complex projects internally, ensuring seamless execution. One client noted:

  "Their technical expertise is extremely high, especially on the web development side. A lot of agencies farm out work to someone more technical—Hungry (now FIG) does it all."

❌ Cons:

• Limited Bandwidth for Rapid Scaling: Some clients mentioned that FIG’s smaller team size (at the time of review) occasionally led to slower turnaround times:

  "There were moments where we thought, ‘This could’ve been done faster with more resources.’"

2. Seamless Project Management & Flexibility

✅ Pros:

• Efficient Communication: Clients praised FIG’s use of Slack for real-time collaboration, calling it "extremely useful."
• Reliable Deliverables: One testimonial highlighted:

  "They always delivered on time and didn’t nickel-and-dime us for extra work. When we were in a jam, they helped out without hesitation."

• Strong Leadership: Co-founder Brady Donnelly received high marks for his dual fluency in creative and technical processes.

❌ Cons:

• Pricing Could Be More Competitive: Some clients felt FIG’s premium pricing might be a hurdle for smaller brands:

  "They need to be more competitive with pricing to grow their client base—though their quality justifies the cost."

3. Design & Strategic Insight

✅ Pros:

• Holistic Creative Approach: FIG’s strength in both design and strategy stood out:

  "They’re very strong in design, which is super helpful for someone like me who needs both vision and execution."

• Future-Forward Solutions: Clients appreciated their ability to implement "the most modern, advanced systems" for any project.

❌ Cons:

• Niche Focus May Not Suit All: Their cutting-edge approach may be overkill for brands seeking simpler, budget-friendly solutions.

Final Verdict: Is FIG Worth It?

Strengths:
✔️ Award-winning, in-house technical and design expertise.
✔️ Transparent, flexible project management with standout leadership.
✔️ Ideal for brands aiming for high-impact digital experiences.

Weaknesses:
❌ Premium pricing may deter smaller businesses.
❌ Past resource limitations (though likely improved since scaling).

Conclusion: FIG excels as a boutique agency for brands ready to invest in top-tier creativity and innovation. While their services come at a premium, the ROI in quality and recognition (like Awwwards honors) makes them a compelling choice for ambitious projects. Smaller businesses might need to weigh costs carefully, but for those prioritizing excellence, FIG delivers.