Cutline Communications Review: A PR Agency That Gets Tech (and Gets Results)

Let me paint you a picture: You’re a startup founder who just secured Series A funding, or maybe a marketing exec at a Fortune 500 staring down a product launch. You need PR that doesn’t just exist—you need storytelling that makes journalists lean in, messaging that converts skeptics, and a team that treats your goals like their own. That’s where Cutline Communications comes in.

Founded in 2006 by Megan Lamb and Erin Fors, this tech-savvy PR agency has built a reputation for blending creativity with hustle. They’ve worked with everyone from scrappy startups to household-name corporations, but what stood out to me was their refusal to treat any client like a "template" project. Here’s the inside scoop.

Why Cutline Stands Out

1. Bespoke PR Strategies (No Cookie Cutters Here)

Most PR firms recycle the same playbook—press release, media blast, rinse, repeat. Cutline starts by asking, "What’s the real story here?" Their team digs into what makes each client unique, whether it’s a startup’s disruptive tech or an enterprise’s legacy of innovation. I appreciated how they balanced big-picture creativity (think: viral-worthy campaigns) with practical execution (like securing tier-one media placements).

2. Tech Fluency That Doesn’t Feel Robotic

Many agencies claim to "understand tech," but Cutline’s team genuinely geeks out over it. They speak the language of SaaS, AI, and blockchain without drowning you in jargon. For a recent client in fintech, they crafted analogies that made complex products relatable—translating "APIs" into "digital handshakes" for mainstream outlets.

3. Scrappy Meets Strategic

There’s a reason their tagline includes "whatever it takes." I’ve seen them pivot a campaign overnight when news cycles shifted, and their media relationships run deep. One founder told me Cutline secured a Wall Street Journal feature by reframing their narrative around a trending policy debate—proving they’re equal parts creative and opportunistic.

4. Client Obsession (In the Best Way)

Unlike agencies that treat clients as ticket numbers, Cutline’s leadership stays hands-on. Founders Megan and Erin are known to jump into brainstorming sessions, and their team’s responsiveness borders on telepathic. A minor critique? Their intensity might overwhelm clients who prefer a "set it and forget it" approach—this is a collaborative partnership.

The Bottom Line

Cutline isn’t for brands that want generic PR on autopilot. They’re for teams who see communications as a growth lever and want a partner willing to fight for their spotlight. If you value creativity wrapped in hustle, and a team that’ll marathon-sprint your campaign across the finish line, they’re worth a conversation.

Pros:

• Tailored, high-concept PR strategies
• Deep tech expertise without the pretension
• Agile team with killer media connections
• Founders still in the trenches (rare for a 17-year-old agency)

Cons:

• Not the cheapest option (you’re paying for top-tier talent)
• High-touch approach may require more client bandwidth

Final thought? Cutline feels like the PR equivalent of a special ops team—precision, adaptability, and a no-BS commitment to results.