Cleverly Review: A Comprehensive Look at LinkedIn Lead Generation Services

Cleverly is a B2B company specializing in LinkedIn advertising, lead generation, cold email outreach, white-label lead generation, LinkedIn recruiting, and Google Ads management. With over 1,000 five-star reviews on Trustpilot and Clutch, Cleverly has built a reputation for helping businesses scale their outreach efforts. However, as with any service, there are both glowing reviews and critical feedback. In this review, we’ll dive into the pros and cons of Cleverly based on real customer experiences.

Pros of Cleverly

1. High Connection and Response Rates

Many customers have reported impressive connection and response rates. One user mentioned achieving a 47.1% connection rate and 43 replies to their invitations, with 13 turning into positive conversations. Another customer highlighted a 30% connection rate and a 25% reply rate, which exceeded their expectations. These metrics demonstrate Cleverly’s ability to effectively engage prospects on LinkedIn.

2. Automated Outreach Saves Time

Cleverly’s automated LinkedIn outreach is a standout feature. Customers appreciate the time saved by not having to manually send connection requests or follow-ups. One user noted that the platform allowed them to focus on client work while Cleverly handled lead generation. The automation also ensures consistent follow-ups, which is crucial for maintaining engagement with prospects.

3. Customizable Campaigns

Cleverly offers highly customizable campaigns tailored to specific industries and target audiences. Users have praised the platform’s ability to adapt to their needs, whether it’s adjusting messaging, refining target lists, or optimizing campaign parameters. One customer mentioned that their account manager was quick to implement changes within 24 hours, ensuring the campaign remained effective.

4. Responsive and Knowledgeable Team

The Cleverly team has received accolades for their responsiveness and expertise. Customers have highlighted the quick turnaround times and the willingness of account managers to go above and beyond. One user described their account manager as "phenomenally responsive," while another appreciated the team’s ability to provide actionable insights and recommendations.

5. Impressive ROI

Several customers have reported significant returns on investment (ROI) from Cleverly’s services. One user closed a $50,000 deal within the first month, while another generated over 1,000 qualified leads. These success stories underscore Cleverly’s ability to deliver tangible results for businesses.

Cons of Cleverly

1. Inconsistent Results

While many customers have seen success, others have reported disappointing outcomes. One user mentioned generating zero leads from two separate email campaigns, each consisting of 3,000 emails. Another customer described their experience as the "worst ever," with a 100% net loss on their investment. These inconsistencies suggest that Cleverly’s effectiveness may vary depending on the industry or campaign setup.

2. Security Concerns

Some customers have raised concerns about Cleverly’s security practices, particularly regarding the handling of LinkedIn credentials. One user noted that Cleverly asked for login credentials to be shared via open text and stored them in an unsecured document. This lack of secure practices could pose a risk to clients’ accounts and data.

3. Delayed Access to Features

Several customers expressed frustration over delayed access to key features promised in Cleverly’s Platinum package. One user mentioned that features like multiple campaigns and training were not available upfront, leading to dissatisfaction. This lack of transparency regarding feature availability can be a significant drawback for businesses looking for immediate results.

4. Limited Control Over Campaigns

While Cleverly’s automation is a strength, some users have expressed a desire for more control over their campaigns. One customer wished they could make changes to messaging sequences without relying on Cleverly’s team. Another suggested that the platform could benefit from more robust A/B testing tools to optimize campaigns further.

5. Price Increases

A few customers have noted unexpected price increases during their subscription period. One user mentioned that their monthly fee doubled from $99 to $199 after three months. While they continued with the service due to its value, such price hikes can be a point of contention for budget-conscious businesses.

Conclusion

Cleverly offers a powerful solution for businesses looking to scale their LinkedIn lead generation efforts. With high connection rates, automated outreach, and a responsive team, many customers have seen impressive results. However, the service is not without its flaws. Inconsistent outcomes, security concerns, and delayed access to features are areas where Cleverly could improve.

Final Verdict: Cleverly is a strong choice for businesses seeking to automate and optimize their LinkedIn outreach. However, potential customers should carefully evaluate their specific needs and industry to determine if Cleverly’s services align with their goals. For those willing to invest the time and resources, Cleverly can deliver significant ROI, but it’s essential to manage expectations and stay vigilant about campaign performance.