CB/I Digital Review: A Performance Marketing Powerhouse for DTC & Enterprise Brands

Introduction

CB/I Digital is a performance marketing and AI technology company specializing in driving exceptional growth for direct-to-consumer (DTC) brands and enterprise clients. With expertise in SEO, paid advertising (Google/Facebook), cloud-based platform development, and AI-driven solutions, they help businesses optimize digital strategies for maximum ROI.

Recognized by Inc. 5000, Digiday Awards, and Search Engine Land, CB/I Digital has a proven track record of delivering measurable success for brands like Hammitt, First Citizens Bank, and LVMH. Their predictive AI SaaS platform, Conative.ai, further enhances inventory and marketing efficiency for e-commerce businesses.

Pros & Cons of CB/I Digital

Strengths

1. Exceptional Growth & ROI

Clients consistently report doubled sales, improved ROAS (Return on Ad Spend), and higher conversion rates after partnering with CB/I Digital.

"Our ROAS went from the low $2s to the high $3s or low $4s. Year-over-year growth has doubled since Q1 last year."

"Within 60 days, our declining campaigns were on a growth trajectory, leading to doubled sales."

2. Strong Project Management & Communication

CB/I Digital excels in timely execution, proactive updates, and flexible collaboration.

"They stick to deadlines and budgets. If adjustments are needed, they communicate proactively."

"We use Slack, Skype, and Google Meet—communication is seamless."

3. Technical Expertise & AI Innovation

Their AI-driven tools (Conative.ai) help brands reduce overbuying/underbuying, while their SEO and PPC strategies are highly customized.

"They understand Shopify’s limitations and provide smart workarounds."

"Their AI recommendations streamline marketing and inventory—no other agency offers this level of detail."

4. Client-Centric Approach

CB/I Digital integrates like an in-house team, offering long-term strategic support.

"They’re like part of our team—always bringing new ideas to improve UX and conversions."

"I don’t have to train them; they already know our business inside out."

Areas for Improvement

1. Reporting Could Be More Advanced

While their reporting is solid, some clients want deeper analytics and predictive insights.

"I’d love more advanced data visualization and trend forecasting."

"They’re working on new tools—hopefully, this will enhance reporting soon."

2. ERP Integrations Can Be Time-Consuming

Some clients noted that ERP system integrations took longer than expected, though CB/I handled delays professionally.

"The timeline was ambitious, and while they managed it well, earlier warnings would’ve helped."

"They put in extra effort to resolve complications—no complaints on execution."

Final Verdict: A Top-Tier Digital Growth Partner

Who Should Work With CB/I Digital?

✔ Scaling DTC brands needing AI-driven marketing & inventory solutions
✔ Enterprise companies looking for high-performance SEO & paid ads
✔ Businesses that value long-term partnerships over quick fixes

Who Might Look Elsewhere?

✖ Brands unwilling to trust data-driven strategies
✖ Startups expecting overnight results (growth takes time)

Conclusion

CB/I Digital delivers outstanding ROI, technical expertise, and client-focused service. While reporting could be more advanced and ERP integrations may require patience, their ability to double sales, optimize ad spend, and innovate with AI makes them a top choice for ambitious brands.

Rating: ★★★★☆ (4.5/5)