Cartograph Review: A Game-Changer for CPG Brands on Amazon

Introduction

If you’ve ever tried selling a consumer packaged goods (CPG) product on Amazon, you know it’s not as simple as hitting "list it" and watching the sales roll in. Between fierce competition, ever-changing algorithms, and the logistical maze of fulfillment, even the best products can get lost in the digital shuffle. That’s where Cartograph comes in—an Austin-based eCommerce agency that specializes in helping CPG brands not just survive, but thrive on Amazon.

From strategy to logistics, Cartograph offers end-to-end support for brands that care about making a positive impact—both for their customers and the planet. But does their approach actually deliver? After working with them (and seeing the results firsthand), here’s my take.

Strategic Expertise That Actually Moves the Needle

One of the biggest challenges for CPG brands on Amazon is standing out in a sea of similar products. Cartograph doesn’t just slap on a generic marketing plan—they dig deep into brand positioning, competitive analysis, and pricing strategies to ensure your product doesn’t just exist on Amazon, but dominates its category.

Their team helped refine my product’s messaging to highlight its sustainability angle (a key differentiator), and within weeks, we saw a noticeable uptick in conversions. They didn’t just rely on guesswork—every decision was backed by data, from keyword research to competitor benchmarking.

SEO & Advertising: Making Your Product Discoverable

Amazon’s search algorithm is its own beast, and Cartograph knows how to tame it. Their SEO optimizations—from backend keyword stuffing (the good kind) to A+ content enhancements—made my listings far more discoverable. But what really impressed me was their advertising strategy. Instead of throwing budget at broad campaigns, they ran hyper-targeted PPC ads that minimized wasted spend while maximizing ROI.

The only minor hiccup? Amazon’s ad platform is notoriously volatile, and even Cartograph’s expertise couldn’t completely shield us from sudden algorithm shifts. That said, their responsiveness in adjusting campaigns kept performance stable.

Operations & Logistics: The Unsung Hero

Selling on Amazon isn’t just about marketing—it’s about inventory management, fulfillment, and avoiding costly mistakes like stockouts or stranded inventory. Cartograph’s operations team handled everything from FBA prep to replenishment alerts, ensuring my product stayed in stock during peak sales periods.

This was a game-changer, especially for a smaller brand like mine that couldn’t afford logistical mishaps. The only critique? Their logistics support is heavily Amazon-focused, so if you’re selling on multiple platforms, you might need additional help elsewhere.

Pros & Cons at a Glance

Pros:

✔ Holistic Amazon expertise—covers everything from SEO to supply chain
✔ Data-driven strategies that actually improve visibility and sales
✔ Strong sustainability focus, ideal for mission-driven brands
✔ Proactive logistics management prevents costly stock issues

Cons:

❌ Amazon-centric—less support for other eCommerce platforms
❌ Ad platform volatility can still pose challenges (though they adapt quickly)

Final Thoughts

Cartograph isn’t just another Amazon agency—they’re a strategic partner for CPG brands that want to grow sustainably and intelligently. Their end-to-end approach takes the guesswork out of selling on Amazon, and their commitment to ethical, planet-friendly commerce aligns perfectly with brands that prioritize impact alongside profit.

If you’re serious about scaling on Amazon without losing your soul (or your margins) in the process, Cartograph is worth a serious look.