BS & Co. Review: The Email Marketing Agency That Actually Builds Relationships

Picture this: You’re running an eCommerce brand with a mission—maybe you sell sustainable fashion, ethically sourced coffee, or eco-friendly home goods. You know your customers care about more than just discounts, but your email marketing feels transactional, spammy, or worse… ignored. That’s where BS & Co. comes in.

This isn’t your typical "blast-and-pray" email agency. BS & Co. specializes in helping mission-driven brands turn subscribers into advocates—people who genuinely connect with your story and keep coming back because they believe in what you’re doing. No endless sales cycles, no race to the bottom with discounts. Just real, relationship-driven marketing that actually works.

But does it live up to the hype? After digging into their approach (and seeing the results firsthand), here’s the breakdown.

1. Quality: They Make Email Feel Human Again

Most email agencies focus on open rates and conversions—important, sure, but BS & Co. goes deeper. Their strategy revolves around storytelling and emotional connection. Instead of flooding inboxes with "BUY NOW" messages, they craft emails that feel like a conversation with a friend.

• Strengths:

  • Story-driven content that aligns with a brand’s mission (think impact stories, behind-the-scenes, and customer spotlights).
  • Segmentation done right—they don’t just blast the same email to everyone. Subscribers get content tailored to their engagement level.
  • Minimal reliance on discounts—they focus on value-driven messaging, which helps protect profit margins.

• Minor Critique:

  • If you’re looking for a quick, aggressive sales push, their relationship-first approach might feel slower than traditional promo-heavy email marketing.

2. Usability: They Get Mission-Driven Brands (Like, Really Get Them)

Not every agency understands the nuances of working with purpose-driven businesses. BS & Co. does. They don’t just slap on a template and call it a day—they take time to learn your brand’s voice, mission, and audience.

• Strengths:

  • Strategic onboarding—they dive deep into your brand’s "why" before crafting campaigns.
  • Collaborative process—they don’t just take over; they work with you to refine messaging.
  • Transparent reporting—you’ll see exactly how emails perform beyond just opens/clicks (think long-term customer retention).

• Minor Critique:

  • Because they prioritize customization, they may not be the best fit for brands that want a completely hands-off, plug-and-play solution.

3. Value: Higher ROI Without Burning Out Your List

Here’s where BS & Co. really stands out. Most email marketing agencies measure success in short-term revenue spikes. BS & Co. measures success in loyalty.

• Strengths:

  • Sustainable growth—they avoid list fatigue by not over-mailing or relying on constant promotions.
  • Higher customer lifetime value (LTV)—because they nurture relationships, customers stick around longer.
  • Less discount dependency—brands see strong revenue without training customers to wait for sales.

• Minor Critique:

  • If your business model thrives on flash sales or heavy discounting, their approach might require some adjustment.

Pros & Cons at a Glance

👍 What They Excel At

✅ Relationship-first email marketing—builds real connections, not just transactions.
✅ Mission-aligned strategy—perfect for brands with a strong purpose.
✅ Long-term customer retention—focuses on LTV, not just one-time purchases.
✅ Less reliance on discounts—protects brand value and margins.

👎 Considerations

❌ Not a "spammy sales machine"—if you want aggressive, discount-heavy campaigns, this isn’t it.
❌ Requires brand collaboration—they won’t just take the reins without your input.
❌ Results may take time—this isn’t a "get rich quick" email strategy.

Final Verdict: Who Should Work With BS & Co.?

If you’re a mission-driven eCommerce brand tired of the discount hamster wheel and want an email strategy that builds real customer relationships, BS & Co. is a standout choice. They’re not for everyone—if you’re looking for a push-button, promo-heavy email blaster, you might be disappointed. But if you want an agency that helps you grow sustainably while staying true to your brand’s values? They’re one of the best in the game.

Bottom line: They don’t just send emails—they build communities. And in today’s crowded inboxes, that’s a rare (and valuable) thing.