Boston Web Marketing Review: A Local Business’s Secret Weapon for Online Growth

Picture this: You’re a small business owner in Boston, pouring your heart into your craft, but your website is buried on page five of Google. Customers can’t find you, and your social media feels like shouting into the void. That’s where Boston Web Marketing comes in. Founded in 2009 by Steve Nash and Colin Haviland, this agency started with a straightforward mission—help local businesses dominate search engines—but quickly evolved into a full-service digital marketing powerhouse.

After digging into their services and seeing their work firsthand, here’s why they might just be the missing piece in your marketing strategy.

What Sets Boston Web Marketing Apart?

1. Deep Local SEO Expertise (Their Bread and Butter)

Boston Web Marketing was born from the need to improve local businesses’ online visibility, and their SEO game is strong. Unlike agencies that throw generic tactics at every client, they understand the nuances of ranking in competitive local markets. Their founders’ backgrounds in traditional advertising (newspapers, radio, yellow pages) give them a unique perspective—they know how to blend old-school marketing wisdom with modern SEO strategies.

If you’re a restaurant, law firm, or retail shop trying to stand out in Boston’s crowded digital landscape, their hyper-local approach is a game-changer.

2. Beyond SEO: A Full Marketing Toolkit

What started as an SEO shop quickly expanded into social media management, web design, and more. Their ability to integrate these services means your brand gets a cohesive strategy—not just a one-off SEO fix.

Their web design work is clean and conversion-focused (no clunky, outdated templates here), and their social media team knows how to engage local audiences. If you’ve ever struggled with inconsistent branding across platforms, their full-service approach keeps everything aligned.

3. A Team with Real-World Marketing Chops

Many digital agencies are run by tech whizzes with zero traditional marketing experience. Boston Web Marketing’s team comes from diverse advertising backgrounds—online, print, radio, outdoor ads—which means they understand how people consume information in the real world. This translates into campaigns that don’t just look good online but actually drive foot traffic and phone calls.

Pros & Cons: The Honest Breakdown

The Good Stuff

✔ Local SEO specialists—They know Boston’s market inside and out.
✔ Full-service flexibility—Need a website refresh, social media help, and SEO? They’ve got you covered.
✔ No marketing tunnel vision—Their traditional ad experience means they think beyond just Google rankings.
✔ Small-business friendly—They get the challenges of local budgets and competition.

A Few Considerations

✖ Not a global agency—If you’re looking for nationwide or international SEO, they specialize in local.
✖ Might be too hands-on for DIYers—If you prefer managing everything yourself, they’re more of a full-service partner.

Final Thoughts: Who Should Work with Them?

Boston Web Marketing isn’t just another SEO agency—they’re a local business’s secret weapon. If you’re a Boston-area company struggling to get seen online, their blend of technical SEO, smart design, and real-world marketing experience makes them a standout choice.

They won’t promise overnight miracles (no reputable agency should), but if you want steady, strategic growth from a team that gets local business, they’re worth a conversation.