Booyah Advertising Review: A Data-Driven Digital Marketing Powerhouse

Introduction

Booyah Advertising is a Denver-based digital marketing agency specializing in performance-driven strategies, including Paid Search, Paid Social, Programmatic Advertising, SEO, Content Marketing, and Creative Services. With a client roster featuring brands like Western Union, Unilever, and Discover Card, Booyah manages over $100M in annual ad spend while maintaining a reputation for transparency, data-backed decisions, and a collaborative culture.

Their approach blends technical expertise with a client-first mindset, ensuring campaigns align with measurable KPIs—whether boosting conversions, organic traffic, or brand visibility. But does their execution live up to the hype? Let’s dive into real client feedback.

Pros: What Clients Love About Booyah Advertising

1. Proven Performance & ROI

Clients consistently highlight tangible results:

• "More than tripled our organic search traffic" within 6–12 months for a B2B client, with top-3 rankings for competitive keywords like "web conferencing."
• Reduced paid search CPA from $150 to $40, making lead generation affordable for a SaaS company.
• Year-over-year KPI growth, including a 260,000+ site visit target hit annually for an e-commerce brand.

Key Takeaway: Booyah excels at scaling performance while optimizing costs.

2. Deep Expertise & Transparency

• "They’re very technical and detail-oriented": Clients praise Booyah’s ability to explain complex metrics (e.g., ad recall rates, CTR) and adjust strategies dynamically.
• Biweekly reporting and open communication ensure clients always know where their budget is going.

3. Flexible Collaboration

• Adapts to client workflows: Some teams use SharePoint for centralized docs; others prefer email/calls. Booyah tailors their approach.
• "They work around internal hurdles": A client noted their patience with fragmented internal systems, a rarity among agencies.

4. Strategic, Not Just Tactical

• Focus on long-term goals: One client doubled their inside sales team after Booyah’s campaigns doubled free trial leads.
• Creative problem-solving: For a2 Milk, Booyah ensured top search rankings for branded terms and tested emerging channels like CTV.

Cons: Areas for Improvement

1. Account Manager Turnover

• Several clients reported frequent changes in team members, especially on paid search accounts. While Booyah improved onboarding, it still requires clients to re-explain priorities occasionally.

2. Occasional Oversights

• A few clients noted "things falling through the cracks" (e.g., missed requirements), though most said these were minor and quickly resolved.

3. Need for Client Proactivity

• "Be an active client" is recurring advice. Booyah thrives when clients provide clear goals, audience insights, and timely feedback. Passive partners may see slower results.

Final Verdict: Who Should Hire Booyah?

Strengths:

✅ Data-driven results with measurable ROI.
✅ Transparent, expert-led campaigns.
✅ Flexible and collaborative culture.

Weaknesses:

⚠️ Team turnover can disrupt continuity.
⚠️ Requires client engagement for optimal outcomes.

The Bottom Line:

Booyah Advertising is a top-tier choice for brands serious about performance marketing, especially those with mid-to-large budgets. Their ability to turn data into revenue—while maintaining honesty about what works—sets them apart. Smaller teams should be prepared to actively participate to maximize value.

Rating: ★★★★☆ (4.5/5)

Ready to scale your digital marketing? Booyah’s blend of strategy, transparency, and hustle might be your perfect match.