Bluetent Review: A Digital Agency That Gets Travel & Tourism Right

Picture this: You run a boutique mountain resort, and your website feels like it’s stuck in 2010. Bookings are sluggish, your branding doesn’t reflect the magic of your property, and your marketing efforts vanish into the digital abyss. Enter Bluetent—a Colorado-based digital agency that specializes in turning travel and tourism businesses into online powerhouses. After digging into their work and hearing from clients, here’s why they stand out in a crowded field.

Strategic, Industry-Savvy Solutions

Bluetent doesn’t just build websites—they craft conversion-driven digital experiences tailored to the unique needs of resorts, vacation rentals, and hotels. Their deep understanding of the travel industry means they don’t waste time on generic templates. Instead, they design solutions that increase bookings, streamline distribution channels, and enhance guest engagement.

One client saw their online bookings double after a Bluetent overhaul, while another secured 20+ new vacation rental contracts thanks to their partnership. Their expertise in Drupal and WordPress ensures flexibility, and their willingness to integrate with third-party vendors (rather than locking clients into proprietary systems) is a major plus.

A Partner, Not Just a Vendor

What really sets Bluetent apart is their collaborative approach. Unlike larger agencies that treat clients like ticket numbers, they listen first, then execute. Clients rave about their responsiveness, proactive communication, and accountability—qualities that bigger competitors often lack.

"They take the initiative, lead the call, and report to us. It’s an entirely different style of relationship."

Their team doesn’t just build and disappear—they educate, helping clients understand the why behind every strategy. That level of engagement fosters long-term success rather than one-off projects.

Areas for Growth? Minor Tweaks

No agency is perfect, and Bluetent’s few critiques are refreshingly fixable. Some clients mentioned that their email marketing tools could use modernization, as newer platforms offer more automation and personalization features. That said, their core services—web development, branding, and digital strategy—remain top-tier.

Pros & Cons at a Glance

✅ Deep industry expertise—they get travel and tourism.
✅ Custom, high-converting websites (Drupal & WordPress).
✅ Seamless third-party integrations—no vendor lock-in.
✅ Proactive, hands-on partnership—they lead, not just follow.
✅ Proven revenue growth for clients (100%+ booking increases in some cases).

⚠️ Email marketing could use a refresh to match newer tools.

Final Verdict: Worth the Investment

If you’re in the travel or hospitality space and need a digital partner that delivers results, Bluetent is a standout choice. Their strategic mindset, technical skill, and genuine collaboration make them more than just an agency—they’re an extension of your team. While no service is flawless, their strengths far outweigh the minor areas for improvement.

For resorts, hotels, and vacation rental companies looking to boost bookings and modernize their digital presence, Bluetent is a smart, reliable bet.