Black Propeller Review: A Deep Dive into Their PPC Services

Introduction

Black Propeller is a fast-growing PPC (Pay-Per-Click) agency that promises data-driven results for businesses looking to scale their digital advertising efforts. With a small, agile team of experts, they emphasize transparency, accountability, and performance. Their core values—Competitive, Honest, Accountable, Motivated, Passionate, and with a Sense of Humor (C.H.A.M.P.S.)—set them apart from generic marketing agencies.

Clients praise their hands-on approach, strategic optimizations, and ability to increase ROAS (Return on Ad Spend). However, experiences vary—some report exceptional growth, while others highlight communication gaps and unmet expectations.

Pros & Cons of Black Propeller

✅ Strengths

1. Performance & ROI

• Many clients report significant improvements in ROAS, lead quality, and conversions.
  • "We’ve seen a 15% rise in ROAS and doubled our qualified leads."
  • "Google ROAS improved by 20%, Meta ROAS by 150%."
• Some businesses saw 30-80% growth in sales within months.

2. Strategic Expertise

• Tailored campaigns based on deep market research.
  • "They don’t just run ads—they optimize for full-funnel conversions."
• Proactive adjustments to maximize performance.

3. Communication & Transparency

• Clients appreciate weekly/bi-weekly updates and quick responses.
  • "They’re always available via email, Zoom, or Slack."
• Honest feedback—they set realistic expectations upfront.

4. Team & Client Relationships

• Dedicated account managers (shoutouts to Nick, Mary, Bev, and Annie).
  • "Nick at BP is a true PPC expert—he challenged my assumptions and improved results."
• Feels like an in-house team rather than an outsourced vendor.

❌ Weaknesses

1. Inconsistent Experiences

• Some clients report delays in onboarding and execution.
  • "Paid $4,000 but work started two weeks late, hurting holiday sales."
• A few faced underperformance compared to projections.

2. Communication Gaps

• Unanswered emails and lack of follow-ups in some cases.
  • "Had to chase updates—felt like my account wasn’t a priority."

3. Team Expertise Variability

• A few clients encountered inexperienced account managers.
  • "My PPC manager struggled with basic campaign questions."

4. Pricing & Value Perception

• Some find them expensive, though most agree results justify the cost.
  • "Worth the investment, but not the cheapest option."

Final Verdict: Is Black Propeller Worth It?

Who Should Hire Black Propeller?

✔ Businesses needing high-performance PPC management.
✔ Brands that value transparency and data-driven strategies.
✔ Companies willing to invest in premium PPC services for long-term growth.

Who Should Look Elsewhere?

✖ Startups with very tight budgets (some clients find them pricey).
✖ Businesses needing hands-on creative control (design access is limited).

The Bottom Line

Black Propeller delivers strong results for most clients, but experiences vary. If you prioritize performance, expertise, and partnership, they’re a top contender. However, clear communication and expectations upfront are crucial to avoid mismatches.

Rating: 4.2/5 ★★★★☆

"They’re not perfect, but when they deliver—they really deliver."