Big Advertising Agency Review: Creative Powerhouse with Room for Growth

Introduction

Big is a full-service ad agency based in Charlotte, NC, offering the strategic thinking of a large firm without the corporate bureaucracy. Known for their passionate team, innovative creative work, and love for sweet tea, they specialize in brand refreshes, storytelling, and integrated marketing campaigns. Clients appreciate their ability to drive measurable results—such as increased sales and customer engagement—while maintaining a flexible, collaborative approach.

Pros and Cons of Working with Big

Creative Excellence & Strategic Impact

✅ Strengths:

• Proven Sales Lift: One client reported consistent growth in bookings and passenger numbers over a three-year partnership, attributing the success to Big’s brand refresh and storytelling.
• Innovative Direction: Customers praise their "fantastic creative work," noting a deeper understanding of their brand post-engagement.
• Strong Narrative Skills: Feedback from end-users highlighted improved messaging and emotional connection with campaigns.

❌ Weaknesses:

• While their creative output shines, one client mentioned that the strategic vision occasionally needed clearer articulation early in projects.

Project Management & Responsiveness

✅ Strengths:

• Reliable Execution: Clients highlight Big’s attentiveness and ability to deliver tasks "quickly and on time."
• Accessibility: The team was "always available," fostering a collaborative dynamic.

❌ Weaknesses:

• No major complaints about deadlines, but a more structured progress-tracking system could enhance transparency.

Client Service & Professionalism

✅ Strengths:

• Passionate and hands-on team culture.

❌ Weaknesses:

• Inconsistent Account Management: A recurring critique was the occasional lack of professionalism from account managers, with one client noting a need for a stronger "client service attitude."

Pricing & Value

✅ Strengths:

• Competitive pricing compared to larger agencies, offering "big thinking without big bills."
• High ROI demonstrated through sustained sales growth for clients.

❌ Weaknesses:

• No direct complaints about cost, but the agency’s flexibility might require clients to clearly define scope to avoid misalignment.

Final Verdict

Strengths: Big excels in creativity, brand transformation, and delivering measurable business results. Their agility and innovative approach make them ideal for companies seeking fresh, impactful campaigns.

Areas for Improvement: Sharper account management and consistent professionalism would elevate their service further.

Advice for Potential Clients:

• Clearly communicate expectations for account management upfront.
• Leverage their creative strengths for rebrands or storytelling-driven campaigns.

If you prioritize bold ideas and growth over corporate polish, Big is a compelling choice—just ensure alignment on communication protocols early.