Back40 Design Review: A Mixed Bag of Potential and Pitfalls

Introduction

Back40 Design is a well-established, full-service digital marketing and web design firm based in Oklahoma. Since 2000, they have offered a range of services, including:

• Website Design & Development
• Digital Marketing (SEO, PPC, social media)
• Branding & Graphic Design
• Website Hosting & Maintenance

With an in-house team of designers, developers, and project managers, Back40 Design promises award-winning solutions for businesses nationwide. But do they deliver on these promises? Let’s dive into customer experiences to find out.

Pros: What Customers Love

Strong Initial Impressions & Positive Reviews

Many clients were initially drawn to Back40 Design due to their glowing reputation. One reviewer noted:

"A lot of promises and good vibes early on. They had many good reviews."

This suggests that the company excels in making a great first impression, which is crucial in the competitive web design industry.

Comprehensive Service Offerings

Back40 Design provides a full suite of digital marketing services, making them a one-stop shop for businesses looking to establish or enhance their online presence. Their long-standing experience (since 2000) adds credibility.

Cons: Where Back40 Design Falls Short

Poor Quality Assurance & Testing

One of the biggest complaints from clients revolves around inadequate testing before launch. A frustrated customer shared:

"Nothing was tested before go-live, and it was a disaster."

This lack of quality control can lead to broken functionalities, poor user experience, and costly post-launch fixes—issues that should be avoided with proper pre-launch testing.

Communication & Project Management Issues

Effective communication is key in web development, but Back40 Design seems to struggle here. A client reported:

"Communication could have been better. Basecamp project notes were no longer available for my review when problems surfaced."

Losing access to project documentation mid-way is unacceptable, especially when troubleshooting is required.

Abysmal After-Sales Support

Perhaps the most damning criticism is their post-launch support. One customer expressed deep disappointment:

"After-sales support was horrible. They took my money and left me hanging."

Another added:

"Not give up on the customer when the site doesn't do what it's supposed to. Admit faults, own problems."

This lack of accountability and support after payment is a major red flag for potential clients.

Final Verdict: Proceed with Caution

Strengths

✔ Established reputation with many positive reviews
✔ Full-service digital marketing solutions
✔ Longevity in the industry (since 2000)

Weaknesses

❌ Lack of pre-launch testing leading to dysfunctional websites
❌ Poor communication and project management
❌ Terrible after-sales support—clients feel abandoned post-payment

Who Should Consider Back40 Design?

• Businesses looking for a one-stop digital marketing agency (but must verify testing protocols).
• Those who prioritize initial engagement over long-term support.

Who Should Avoid Them?

• Clients who need reliable post-launch troubleshooting.
• Businesses that can’t afford website failures due to poor QA.

Conclusion: A Company with Potential but Flawed Execution

Back40 Design has the experience and service range to be a top-tier agency, but their inconsistent execution—especially in testing and customer support—makes them a risky choice. If you decide to work with them, ensure strict contracts regarding post-launch support and testing procedures to avoid disappointment.

For now, proceed with caution.