B2Linked Review: The LinkedIn Ads Agency That Delivers Results

Introduction

B2Linked.com is a specialized LinkedIn Ads agency offering both account management and consulting services to help businesses maximize their advertising potential on LinkedIn. Founded in 2014 by AJ Wilcox, a veteran digital marketer, B2Linked has managed hundreds of LinkedIn Ads accounts, spending over $135M+ on the platform.

The agency boasts an impressive track record, including managing five of LinkedIn’s top 10 highest-spending accounts. For clients with budgets exceeding $100k/month, B2Linked claims to double lead generation within the first two months—a bold promise backed by their deep expertise.

As a Certified LinkedIn Marketing Partner, B2Linked focuses solely on LinkedIn advertising, ensuring clients benefit from hyper-specialized knowledge and data-driven strategies.

Pros and Cons of B2Linked

1. Expertise & Thought Leadership

✅ Deep LinkedIn Ads Knowledge – Clients consistently praise B2Linked’s mastery of LinkedIn advertising, calling them "thought leaders" in the space. One reviewer noted:

"They specialize in LinkedIn only, so we know we're getting a company that knows best practices and knows what works (and what doesn't) on LinkedIn."

✅ Actionable Insights – The agency provides clear, data-backed recommendations that drive results. A client shared:

"We always come away from our meetings with actionable insights and great feedback that moves us forward."

❌ Pricing Could Be More Flexible – Some clients mentioned that B2Linked’s pricing model could be more budget-friendly, especially for smaller businesses.

2. Communication & Responsiveness

✅ Quick & Reliable Responses – Whether via email or Zoom, B2Linked maintains strong communication. One client highlighted:

"They are always responsive and willing to answer any questions. We always get a response the same business day."

✅ Structured Project Management – Clients appreciate their organized approach to campaign management:

"They’re excellent from a project management standpoint, and their communication and ability to stick to a schedule are very good."

❌ No Major Complaints – Most clients had no significant issues with communication, though some suggested more flexible meeting options beyond Zoom.

3. Performance & Results

✅ Proven Lead Generation Boost – B2Linked delivers on its promises, with clients reporting higher conversions and better ad performance:

"Since we’ve engaged their services, we’ve experienced some significant conversions on LinkedIn."

✅ Strategic Optimization – Their data-driven approach ensures continuous campaign improvements:

"They’re scientists that understand the very DNA of LinkedIn Advertising, always testing and learning."

❌ Not Ideal for Small Budgets – While highly effective, B2Linked is best suited for mid-to-large businesses with substantial ad spend.

4. Client Experience & Support

✅ Humble & Service-Oriented – Clients describe the team as approachable and dedicated:

"They were great people; they were humble and of service."

✅ Educational & Transparent – B2Linked provides audit sheets and insights that clients can share internally:

"LinkedIn audit sheet, which I can share with my team! 10/10, amazing work!"

❌ No Major Downsides Reported – Most clients had no complaints, though a few wished for more self-service resources for ongoing learning.

Final Verdict: Is B2Linked Worth It?

Strengths

✔ Unmatched LinkedIn Ads expertise
✔ Strong communication & project management
✔ Proven lead generation improvements
✔ Transparent and educational approach

Weaknesses

✖ Premium pricing (better for larger budgets)
✖ Limited self-service resources

Who Should Use B2Linked?

• B2B companies looking to scale LinkedIn Ads
• Mid-to-large businesses with $100k+/month ad budgets
• Marketers needing expert guidance on LinkedIn campaigns

Final Recommendation

If you're serious about maximizing LinkedIn Ads performance, B2Linked is one of the best in the business. Their deep expertise, strategic approach, and strong client support make them a top-tier choice—especially for companies with substantial ad budgets.

For smaller businesses, the pricing may be a hurdle, but if LinkedIn is a key revenue channel, the investment could be well worth it.

Rating: ⭐⭐⭐⭐⭐ (5/5)