Asheville Radio Group: A Local Media Powerhouse with Creative Flair

Picture this: You're driving through the Blue Ridge Mountains, windows down, soaking in the scenery, when your favorite song comes on the radio—courtesy of one of Asheville Radio Group’s six diverse stations. Whether you're into country, classic hits, sports talk, or modern pop, they’ve got a frequency for every mood. But beyond the music, Asheville Radio Group is a dynamic force in local advertising, digital marketing, and community events, making them a standout player in Western North Carolina’s media landscape.

A Diverse Portfolio of Stations & Digital Reach

One of the biggest strengths of Asheville Radio Group is its variety. With stations like 105.9 The Mountain (perfect for folk and Americana lovers), 98-1 The RIVER (a smooth blend of adult contemporary), and WISE Sports Radio (for die-hard sports fans), they cover nearly every listener demographic. Then there’s the828.com, their digital hub for local entertainment and news, ensuring they stay relevant in an increasingly online world.

Their digital marketing division is no afterthought—they offer SEO, social media management, and web development, making them a one-stop shop for businesses looking to amplify their reach both on-air and online.

Creative Advertising & Signature Events

What really sets Asheville Radio Group apart is their knack for memorable advertising. Their production team crafts commercials that don’t just sell—they entertain. And because they know Asheville’s vibe (craft beer, outdoor adventures, and foodie culture), their campaigns feel authentic.

They also go beyond traditional ads with high-energy events like Baconfest and Race to the Taps, which blend marketing with community engagement. If you’re a local business, having your brand tied to these events means exposure to thousands of engaged attendees—not just passive radio listeners.

A Talented, Award-Winning Team

Behind every great radio station is a team of passionate professionals, and Asheville Radio Group seems to attract top talent. Their collaborative culture and commitment to creativity make them a magnet for skilled producers, DJs, and marketers. That expertise translates into polished on-air content and effective campaigns for clients.

Pros & Considerations

Strengths:
✔ Diverse station lineup – Something for every listener.
✔ Strong local presence – Deep ties to Asheville’s culture.
✔ Integrated marketing – Radio + digital + events = full coverage.
✔ Creative production – Ads that stand out, not just fill airtime.

Minor Considerations:

• While their digital services are robust, some smaller businesses might find the full suite of offerings a bit overwhelming without guidance.
• Event-based promotions are fantastic, but they may not be the right fit for every advertiser’s budget.

Final Thoughts

Asheville Radio Group isn’t just playing hits—they’re shaping how local businesses connect with audiences through radio, digital, and real-world experiences. Whether you’re a listener enjoying the music or a business looking to grow your reach, they bring a level of creativity and community engagement that’s hard to match. If you’re in Western North Carolina and want your message heard, they’re a compelling choice.