Array Digital Review: A Digital Marketing Lifeline for Law Firms

As a small law firm owner, I spent years watching competitors outrank me on Google, dominate social media, and attract clients with sleek websites while my practice struggled to gain traction online. That changed when I partnered with Array Digital, a specialized digital marketing agency that understands the unique needs of legal professionals.

Unlike generic marketing firms, Array Digital focuses exclusively on helping law firms grow through tailored digital strategies. Their expertise spans website design, SEO, PPC advertising, and social media management, all optimized for the legal industry. Here’s what stood out from my experience working with them.

1. Laser-Focused Legal Marketing Expertise

Array Digital doesn’t just apply generic marketing tactics—they craft strategies specifically for law firms. Their team understands attorney advertising rules, client acquisition cycles, and the competitive legal landscape, which means they avoid costly missteps that less specialized agencies might make.

For example, their SEO strategies aren’t just about ranking for broad keywords—they target high-intent legal searches (think "personal injury lawyer near me" rather than just "lawyer"). This precision helped my firm attract more qualified leads rather than just website visitors.

2. Data-Driven, Transparent Approach

One of the biggest frustrations with marketing agencies is the lack of measurable results. Array Digital prioritizes transparency, providing regular reports on campaign performance, lead generation, and ROI. They don’t just throw strategies at the wall—they analyze what works and refine their approach.

Their PPC campaigns were particularly impressive. Instead of wasting budget on irrelevant clicks, they optimized ad targeting to focus on clients most likely to convert. Within months, my cost per lead dropped significantly while conversion rates improved.

3. Custom-Built Websites That Convert

Many law firm websites look outdated or fail to engage potential clients. Array Digital’s web design team builds fast, mobile-friendly, and conversion-optimized sites that reflect a firm’s professionalism.

My new site included clear call-to-action buttons, client testimonials, and easy contact forms—small but crucial details that boosted inquiries. Plus, their SEO-friendly structure helped my pages rank faster than my old site ever did.

4. Responsive & Collaborative Team

Some agencies disappear after onboarding, but Array Digital maintains consistent communication. Whether I had questions about ad performance or needed adjustments to my social media strategy, their team was quick to respond.

That said, their specialized focus on law firms means they may not be the best fit for businesses outside the legal industry. And while their pricing reflects their expertise, smaller firms might need to budget carefully for their premium services.

Pros & Cons at a Glance

✔ Industry-Specialized – No guesswork, just legal marketing expertise
✔ Transparent Reporting – Clear metrics on what’s working
✔ High-Converting Websites – Designed to turn visitors into clients
✔ Responsive Support – No being left in the dark

✖ Niche Focus – Best for law firms, not general businesses
✖ Premium Pricing – Higher investment than DIY or generic agencies

Final Thoughts

Array Digital delivered where other agencies fell short. Their deep understanding of legal marketing, combined with a results-driven approach, helped my firm attract better clients and grow sustainably. If you’re a law firm owner tired of generic marketing promises, they’re worth a conversation.