Agency 2.0 Review: A Deep Dive into Their Crowdfunding Services

Agency 2.0 is a marketing and PR firm specializing in crowdfunding campaigns, offering services such as copywriting, design, video production, and fulfillment. They claim to have helped launch 15 of the most-funded $1M+ Kickstarter and Indiegogo campaigns, with over 275 campaigns under their belt. However, customer experiences reveal a different story—one of unmet promises, inflated costs, and questionable business practices.

Pros and Cons of Agency 2.0

1. Transparency & Pricing

❌ Major Concerns from Customers

• Bait-and-Switch Tactics: Multiple clients report that the CEO, Jonathan, initially presents an attractive offer but later introduces hidden fees, sometimes tripling the original cost.
• High Upfront Costs: Clients allege that Agency 2.0 demands large payments upfront (around $50K) but fails to deliver proportional results, with some campaigns averaging only $35K in pledges.
• No Success Guarantee: Despite charging premium fees, the company does not guarantee campaign success, leaving clients at financial risk.

"Jonathan lured me into a bait-and-switch contract. As soon as we started, he introduced new fees and almost tripled the cost." – Anonymous Client

2. Campaign Performance & Results

❌ Overstated Success Claims

• Outdated Track Record: Some reviewers claim Agency 2.0 hasn’t had a million-dollar campaign since 2017, when the previous owner passed away.
• Low Success Rate: Clients allege that fewer than 10% of their campaigns actually succeed, with many failing to meet funding goals.
• Poor ROI: Several customers report spending more on Agency 2.0’s services than they earned from their crowdfunding campaigns.

"His campaigns average $35K in pledges, but his upfront costs are around $50K. You’ll lose money working with them." – Disgruntled Founder

3. Work Quality & Expertise

❌ Lack of Technical Knowledge

• Elementary-Level Work: Clients complain that Agency 2.0 provides basic, low-effort deliverables, forcing them to do most of the work themselves.
• Missed Deadlines: Many report significant delays, with none of the promised materials delivered on time.
• No Industry Expertise: Some claim the current leadership lacks crowdfunding experience and relies on misleading marketing to attract clients.

"They took almost $100K to do low-level admin work. Their work is extremely elementary." – Former Client

4. Communication & Professionalism

❌ Predatory Behavior Allegations

• Aggressive Contract Tactics: Some clients say Jonathan pressures them into unfavorable contracts and threatens legal action if they try to back out.
• False Promises: The company allegedly exaggerates its success rate and capabilities to lure in inexperienced founders.
• Poor Communication: Clients report unresponsiveness and shifting timelines, making collaboration frustrating.

"He preys on new founders who don’t know the crowdfunding process. Stay away from this company." – Industry Insider

Final Verdict: Should You Work with Agency 2.0?

Based on multiple client testimonials, Agency 2.0 appears to be a high-risk choice for crowdfunding campaigns. While they market themselves as experts with a proven track record, real customer experiences suggest:

✅ Potential Positives:

• Claims to have experience with large campaigns (though disputed).
• Offers a full-service approach (if deliverables are met).

❌ Critical Red Flags:

• Bait-and-switch pricing
• Low success rates
• Poor work quality
• Predatory business practices

The Bottom Line

If you’re considering Agency 2.0 for your crowdfunding campaign, proceed with extreme caution. Many clients report losing significant money with little to show for it. Before signing any contract, thoroughly research their recent campaign successes, read independent reviews, and consider alternative agencies with more transparent pricing and proven results.

Final Rating: ⭐☆☆☆☆ (1/5 – Strongly Not Recommended)