Ad Advance Review: A Deep Dive into Their Amazon & Walmart Advertising Services

Introduction

Ad Advance is a retail media advertising agency specializing in Amazon Ads and Walmart Connect. They combine dedicated campaign management with proprietary software to optimize keyword research, bid calculations, and ad performance. Their approach blends data-driven algorithms with human expertise to maximize sales while minimizing wasted ad spend.

Key features:
✔ Advanced keyword optimization
✔ Weekly performance reports
✔ Dedicated account managers
✔ Proprietary ad tech for bid adjustments
✔ Amazon & Walmart advertising expertise

Pros & Cons of Ad Advance

Campaign Performance: Highs & Lows

✅ Strong ROAS in Early Stages – Many clients reported initial success, with ROAS exceeding 2.0 in the first few months. One user mentioned $1M+ in sales thanks to Ad Advance’s strategies.

❌ Declining Performance for Some – A few reviewers experienced a sharp drop in ROAS (down to 0.5), worse than their own self-managed campaigns. One client noted that 70% of ad spend went to zero-sale keywords—far worse than before hiring Ad Advance.

Project Management & Communication

✅ Responsive & Proactive for Most – Many praised their weekly reports, quick email responses, and strategic calls. One client highlighted:

"They’re the true Amazon experts that many firms claim to be."

❌ Lack of Accountability for Others – Some faced poor communication, especially from leadership. A frustrated client shared:

"The CEO was unresponsive and indifferent to our financial losses."

Software & Strategy Effectiveness

✅ Data-Driven & Adaptive – Clients loved their algorithm-based bidding and seasonal adjustments. A seller noted:

"They cut our ACOS by 10x while increasing revenue 4x."

❌ Not One-Size-Fits-All – Some products (especially niche ones) saw mixed results. A user warned:

"You need a good product—no ad strategy can fix a bad one."

Client Support & Customization

✅ Hands-On for Engaged Clients – Those who held weekly calls saw better alignment. One brand manager said:

"Our brainstorming sessions led to killer ad strategies."

❌ Passive for Hands-Off Clients – Less communication sometimes led to slow adjustments. A reviewer noted:

"If you don’t guide them, they might miss external factors."

Final Verdict: Who Should Hire Ad Advance?

Strengths

✔ Expertise in Amazon/Walmart ads – Ideal for sellers tired of trial-and-error.
✔ Transparent reporting – Weekly updates keep you informed.
✔ Strong for complex campaigns – Great for multi-SKU brands.

Weaknesses

✖ Inconsistent results – Not all products see sustained ROAS growth.
✖ Communication gaps – Leadership responsiveness varies.

The Bottom Line

Ad Advance shines for brands willing to stay engaged (e.g., joining weekly calls) and those with proven products. However, if you prefer a fully hands-off approach or sell in a hyper-niche market, results may be hit-or-miss.

Rating: 4/5 – A powerful tool, but success depends on collaboration and product-market fit.