Acceleration Partners Review: A Deep Dive into the Leader in Partnership Marketing

Introduction

Founded in 2007, Acceleration Partners (AP) has established itself as a powerhouse in partnership marketing, earning numerous accolades, including six Global Performance Marketing Awards (GPMA) for "Best Affiliate and Partner Marketing Agency." With a fully remote global team of 300+ professionals, AP manages programs in 40+ countries for over 200 brands, including heavyweights like Target, Noom, Amazon Music, and Reebok.

Acceleration Partners specializes in affiliate, influencer, content, mass media, and B2B partner marketing, delivering data-driven strategies that drive measurable growth. Beyond performance, AP is celebrated for its exceptional company culture, recognized by Inc., Glassdoor, and Digiday for workplace excellence and work-life balance.

Pros and Cons of Acceleration Partners

Performance & Results ✅

Customer Feedback Highlights:

• "They quadrupled our partnership program signups."
• "Year-over-year growth of 400%+ in subscriptions."
• "Affiliate marketing became our most efficient channel, scaling from 1 to 78 countries."

AP’s ability to deliver exponential growth is a recurring theme in reviews. Clients report significant increases in customer acquisition, revenue, and global expansion, attributing success to AP’s deep industry expertise and partner relationships.

Project Management & Communication ✅

What Clients Love:

• "They’re incredibly organized—biweekly calls, detailed documentation, and proactive updates."
• "They feel like an extension of our team, not just an agency."
• "They handle billing, partner negotiations, and troubleshooting seamlessly."

AP’s structured yet flexible approach ensures clients stay informed without micromanagement. Their use of tools like Impact Radius and regular check-ins keeps campaigns on track.

Culture & Collaboration ✅

Standout Praise:

• "They’re not just efficient—they’re enjoyable to work with."
• "Their team feels like colleagues who genuinely care about our success."
• "They proactively explore new opportunities, even if they don’t pan out."

AP’s collaborative culture sets it apart. Clients highlight their transparency, creativity, and willingness to push boundaries—qualities rarely found in traditional agencies.

Areas for Improvement ⚠️

Minor Critiques:

• "Early-stage strategic guidance could be stronger." (Improved over time)
• "Billing logistics can be complex." (But AP helps navigate it)
• "Creative campaigns don’t always match their analytical prowess."

While AP excels in execution and data, some clients note that initial onboarding and creative ideation could be sharper. However, most say these gaps diminish as the partnership matures.

Final Verdict: Is Acceleration Partners Worth It?

Strengths:

✔ Proven track record of driving 400%+ growth for clients.
✔ Seamless project management with transparent communication.
✔ Culture-first approach that fosters trust and long-term collaboration.

Weaknesses:

❌ Early-stage strategy may require client input to align goals.
❌ Billing processes can be cumbersome (though AP assists).

Who Should Hire Acceleration Partners?

• Brands seeking scalable, data-driven partnership marketing.
• Companies prioritizing a collaborative, long-term agency relationship.
• Businesses expanding globally who need a partner with international expertise.

The Bottom Line:

Acceleration Partners is the gold standard in affiliate and partnership marketing. While no agency is perfect, AP’s results, culture, and adaptability make it a top-tier choice for brands ready to invest in sustainable growth.

Rating: ★★★★★ (4.9/5)