Our Review

97th Floor Review: A Full-Funnel Marketing Powerhouse

97th Floor is a full-service digital marketing agency specializing in SEO, paid media, content marketing, and design services. They cater to a broad range of clients, from well-funded startups to Fortune 500 giants like AT&T, LG, Google, and Celebrity Cruises. Their approach combines data-driven strategies, creativity, and transparency to deliver sustainable growth.

But does 97th Floor live up to its reputation? Let’s dive into real customer experiences to uncover the pros, cons, and overall performance of this marketing agency.

Pros: What Customers Love About 97th Floor

1. Strong SEO & Organic Growth Results

Clients consistently report significant improvements in organic traffic, keyword rankings, and conversions.

  • "Our organic traffic increased by 160% in just 5 months."
  • "We’ve seen a 40% year-over-year growth in organic reach."
  • "One piece of content they created has driven hundreds of thousands of visits for years."

These results highlight 97th Floor’s ability to execute long-term SEO strategies that deliver measurable impact.

2. Transparent & Organized Project Management

Clients praise 97th Floor’s structured communication and proactive updates.

  • "They send meeting recaps, slides, and action items promptly."
  • "Weekly Zoom calls and clear email summaries keep us aligned."
  • "They use dashboards (Trello, client indexes) for seamless tracking."

The agency’s meticulous workflow ensures clients always know what’s happening—no surprises.

3. High-Quality Content & Creative Ads

Beyond SEO, 97th Floor excels in content marketing and paid media.

  • "Their ads are creative—I wouldn’t mind seeing them as a customer!"
  • "They produce high-converting blog posts that rank for years."
  • "Content drives referral traffic and social shares effectively."

Their blend of creativity and data optimization makes their content stand out.

4. Responsive & Knowledgeable Team

Clients appreciate the expertise and accessibility of 97th Floor’s team.

  • "They explain SEO in a way that’s easy to understand."
  • "I can reach out anytime, and they respond quickly."
  • "They feel like an extension of our internal team."

The agency’s consultative approach helps clients feel supported, not just serviced.

5. Scalable & Adaptable Strategies

Whether handling niche campaigns or enterprise-level demands, 97th Floor adjusts to client needs.

  • "They scaled efforts based on our budget and goals."
  • "Flexible when our strategy shifted mid-project."
  • "Handled large-scale SEO and PPC seamlessly."

This adaptability makes them a strong partner for growing businesses.

Cons: Areas Where 97th Floor Could Improve

While overwhelmingly positive, some clients noted minor drawbacks:

1. Team Turnover (Especially Junior Members)

  • "We’ve had a few account manager changes due to promotions."
  • "It’s a bit disruptive when we build rapport with someone who then leaves."

While senior leadership remains stable, some clients wish for more consistency in junior roles.

2. High-Volume Keyword Rankings Take Time

  • "We’re still working toward #1 spots for some competitive keywords."
  • "SEO is a long game—patience is required."

This isn’t unique to 97th Floor but worth noting for businesses expecting overnight results.

3. Occasional Need for Simplified Explanations

  • "They know their stuff but sometimes over-explain technical details."
  • "Would love more digestible summaries for non-marketers."

A few clients suggested more streamlined reporting for stakeholders less familiar with SEO.

Final Verdict: Is 97th Floor Worth It?

✅ Best For:
✔ Businesses wanting long-term, sustainable growth (SEO, content, paid ads)
✔ Companies needing transparent, data-driven marketing
✔ Brands that value creative yet strategic marketing

🚫 Not Ideal For:
✖ Startups needing ultra-cheap, quick-fix solutions
✖ Clients who prefer hands-off agencies (97th Floor thrives on collaboration)

Conclusion: A Top-Tier Marketing Partner

97th Floor delivers exceptional results in SEO, content, and paid media, backed by strong project management and client communication. While minor improvements in team consistency and reporting simplicity could enhance the experience, their proven track record makes them a highly recommended agency for businesses serious about growth.

Final Rating: ★★★★☆ (4.5/5)

If you're looking for a full-funnel marketing agency that combines strategy, creativity, and transparency, 97th Floor is a strong contender.

This review of 97th Floor is based solely on publicly available data collected from the internet and is not influenced by any payments to VeritasLinks. 97th Floor may use optional paid boosts to enhance visibility, but this does not affect review content.
Contact Company

Minimum Price

$5000

weekend

Hourly Rate

$150 - $199

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Employees

50 - 249

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SEO Focus
PPC Focus
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