85SIXTY Review: A Digital Growth Powerhouse for Ecommerce Brands

Introduction

Running an ecommerce business is like juggling flaming torches—you’ve got SEO, paid ads, UX, CRM, and a dozen other plates spinning at once. That’s where 85SIXTY comes in. Founded in 2010 by retail and ecommerce expert Steven Price, this award-winning digital agency specializes in data-driven, full-funnel marketing for brands looking to scale. With clients like Arc’teryx, Wilson Sporting Goods, and Dr. Bronner’s, they clearly know how to drive transformational growth.

After diving deep into their services—from SEO to marketplace optimization—I’m impressed by their holistic, performance-focused approach. Here’s why they stand out in the crowded digital agency space.

What Makes 85SIXTY Stand Out

1. Data-Driven Strategy (Not Just Guesswork)

Unlike agencies that rely on generic tactics, 85SIXTY builds campaigns on real analytics and testing. Their expertise in paid media, SEO, and CRM ensures every dollar spent is optimized for ROI. For example, their work with Alterra Mountain Co. likely involved deep audience segmentation and conversion tracking—key for a brand in the competitive outdoor space.

2. End-to-End Ecommerce Expertise

From marketplace optimization (Amazon, Walmart, etc.) to custom ecommerce development, they cover all bases. Many agencies specialize in just one area, but 85SIXTY’s integrated approach means brands don’t have to juggle multiple vendors. Their UX optimization is especially noteworthy—smooth checkout flows and mobile responsiveness can make or break sales.

3. Creative That Actually Converts

Some agencies focus solely on aesthetics, but 85SIXTY blends design with performance. Their creative team clearly understands brand storytelling (evident from their work with lifestyle brands like Blundstone and Salomon), but they also ensure visuals drive clicks and sales.

4. Scalable for Mid-Sized to Enterprise Brands

While they work with heavyweights like 5.11 Tactical, their adaptable model likely benefits fast-growing DTC brands too. Their remote-friendly team (with hubs in California and Colorado) means they can scale quickly without sacrificing hands-on service.

Minor Considerations

• Not the Cheapest Option – Given their premium client roster, they’re likely a better fit for brands with established budgets.
• Industry Specialization? While they serve diverse sectors, brands in outdoor, sports, and lifestyle seem to be a sweet spot.

Final Thoughts

If you’re an ecommerce brand looking for a strategic, data-savvy partner (not just another vendor), 85SIXTY delivers. Their full-stack expertise, from SEO to creative, eliminates the need for piecemeal solutions. While they may not be the right fit for bootstrapped startups, growth-focused brands will find their ROI-focused approach worth the investment.