5WPR Review: A Top-Tier PR Agency Driving Results for Brands

Introduction

5WPR is a full-service PR agency based in NYC, founded by Ronn Torossian over 20 years ago. Specializing in B2C, B2B, public affairs, crisis communications, and digital marketing, the agency has earned accolades such as Agency of the Year (2023 American Business Awards) and recognition in Inc. Magazine’s Best Workplaces list.

With a 300+ professional team, 5WPR delivers bold, results-driven PR strategies that enhance brand visibility, media placements, and business growth. Clients praise their versatility, responsiveness, and ability to secure high-impact media coverage.

Pros and Cons of 5WPR

Strengths

1. Exceptional Media Placements & Brand Awareness

Clients consistently highlight 5WPR’s ability to secure top-tier media coverage, including:

• Oprah Magazine, Forbes, People, New York Times, and major broadcast outlets
• 300+ placements in 8 months for one client (exceeding KPIs)
• 3 billion+ unpaid media impressions for brands like Gaea

"We went from being unknown to the main player in our space—thanks to 5WPR’s strategy."

2. Strong Project Management & Communication

• Bi-weekly meetings, real-time tracking, and detailed reporting
• Responsive team (often available via phone, email, or Slack)
• Flexible pivots—successfully shifted in-person events to virtual during COVID

"They never miss a deadline. Their organization is unmatched."

3. Strategic & Creative PR Approach

• Thought leadership positioning (executive interviews in Forbes, NYT)
• Influencer & event marketing (generating 400M+ impressions for a chocolate expo)
• Data-driven PR (tracking SOV, conversions, and sales lift)

"They don’t just pitch—they craft stories that resonate with media."

4. Client-Centric & Collaborative

• Acts as an extension of internal teams
• Transparent, proactive, and adaptable
• Senior leadership remains hands-on (not just during pitches)

"They treated our brand like their own—always going above and beyond."

Areas for Improvement

1. High Retainer Costs

Some clients note that 5WPR’s fees are premium, which may not suit smaller budgets.

"They’re worth it, but the investment is significant."

2. Team Transitions

A few clients mentioned account team changes, requiring brief re-education on their business.

"New team members were great, but onboarding took time."

3. Limited On-Site Event Support

One client expected more media engagement during live events but noted this wasn’t clearly scoped.

"The PR was stellar, but we hoped for more press attendance on-site."

Final Verdict: Is 5WPR Worth It?

✅ Best For:

• Brands seeking high-impact media coverage (consumer, B2B, or crisis PR)
• Companies needing integrated PR + digital marketing
• Businesses prioritizing data-driven PR with measurable ROI

❌ Not Ideal For:

• Startups with very limited budgets
• Brands wanting low-touch, hands-off PR

The Bottom Line

5WPR is a top-tier PR agency that delivers exceptional media results, strategic creativity, and client partnership. While their services come at a premium, the ROI in brand growth, sales lift, and industry authority makes them a standout choice.

"If you want PR that moves the needle, 5WPR is unmatched."