3Points Communications Review: A Boutique PR Firm That Delivers Precision

Picture this: You’re a financial services firm with a solid product but struggling to cut through the noise in a crowded market. You need a PR team that understands the intricacies of forex, futures, and securities—not just generic buzzwords. That’s where 3Points Communications comes in.

This Chicago-based boutique PR firm specializes in earned, owned, and social media strategies, with a laser focus on the financial sector. Their lean, handpicked team promises no mediocrity—just expertise, independence, and execution. But does it live up to the hype? Here’s my take after digging into their approach.

Tailored Strategy Without the Fluff

One thing that stands out about 3Points is their refusal to rely on cookie-cutter PR tactics. They take the time to analyze a client’s unique position before recommending a strategy. For financial services firms, this means they’re not just regurgitating press releases—they’re crafting narratives that resonate with traders, investors, and institutional clients.

Their deep industry knowledge is evident. If you’re in banking, fintech, or commodities, they speak your language fluently. That said, if you’re outside of finance, they might not be the best fit—they clearly thrive in their niche.

Execution That Actually Moves the Needle

Many PR firms talk a big game about media placements but fall short on follow-through. 3Points, however, seems to prioritize action over empty promises. Their emphasis on execution means they’re likely the type of agency that secures meaningful coverage rather than just blasting pitches into the void.

I appreciate that they don’t just chase vanity metrics—they focus on impactful storytelling that aligns with business goals. If there’s a minor critique, it’s that their boutique size might mean they’re selective with clients. But honestly, that’s probably a strength in disguise—it ensures they can give each project the attention it deserves.

A Lean Team That Packs a Punch

Big agencies often come with big overhead and layers of bureaucracy. 3Points’ small, carefully selected team means fewer middlemen and more direct access to senior strategists. That’s a huge plus for clients who want agility and expertise without the corporate bloat.

Their independence also means they’re not tied to rigid corporate structures—they can pivot quickly when market conditions change. The only potential downside? If you need a massive, global PR machine, they might not have the bandwidth. But for targeted, high-impact campaigns, they seem like a perfect match.

Pros & Cons at a Glance

✅ Deep financial services expertise – They get forex, futures, and fintech inside out.
✅ Customized, no-fluff strategies – No generic PR playbooks here.
✅ Strong execution focus – They deliver, not just pitch.
✅ Agile, senior-led team – No junior account managers ghostwriting your strategy.

⛔ Niche focus – If you’re not in finance, they may not be the best fit.
⛔ Boutique size – Great for tailored service, but may lack resources for massive campaigns.

Final Thoughts

3Points Communications isn’t for everyone—and that’s a good thing. They’ve carved out a space where financial services firms can get PR that’s as sharp and strategic as their trading algorithms. If you want a team that understands the nuances of your industry and executes with precision, they’re worth serious consideration.

Could they expand their expertise beyond finance? Maybe. But their refusal to dilute their focus is part of what makes them effective. In a world full of PR firms that overpromise, 3Points seems like one that actually delivers.