120/80 Digital Marketing Agency Review: Data-Driven Growth & ROI

Introduction

120/80 is a data-driven digital marketing agency specializing in PPC management, analytics, and lead generation. Unlike traditional agencies that treat data as mere numbers, 120/80 views it as a storytelling tool—helping businesses refine their strategies for higher conversions, better ROI, and scalable growth.

Their expertise spans:
✔ PPC & Google Ads Optimization
✔ Healthcare & Higher Education Marketing
✔ eCommerce Lead Generation
✔ HubSpot & Sales Automation Integration
✔ Compliant Advertising Strategies

Clients praise their transparent communication, fast response times, and ability to act as an extension of their internal teams. But how do they really perform? Let’s dive into real customer feedback.

Pros: What Customers Love About 120/80

1. Significant Boost in Lead Quality & Conversions

Multiple clients reported higher-quality leads and improved conversion rates after partnering with 120/80:

• "We saw a significant increase in qualified leads without violating advertising compliance regulations."
• "AdWords conversions and business deal creation both increased—exactly what we needed."
• "Our SEO rating jumped drastically, and we’re now expanding into PPC and social media with them."

2. Exceptional Communication & Responsiveness

Clients highlighted quick turnarounds and seamless collaboration:

• "All requests were handled as fast as an internal team—responses were prompt and solutions effective."
• "They set regular check-ins, shared progress updates, and adjusted strategies based on feedback."
• "Their team feels like an extension of ours—flexible, proactive, and aligned with our goals."

3. Deep Industry Expertise (Healthcare, eCommerce, Education)

120/80’s niche knowledge stood out, especially in regulated industries:

• "They mastered healthcare PPC compliance while still driving appointment bookings."
• "Their data-backed recommendations outperformed competitors relying on guesswork."

4. Transparent & Actionable Reporting

While some clients noted minor formatting tweaks needed for executive reports, the insights were valuable:

• "They focus on what truly impacts ROI, not just vanity metrics."
• "Campaign adjustments led to profitable ROAS even while scaling ad spend over two years."

Cons: Minor Areas for Improvement

1. Reporting Formatting for Executives

A few clients mentioned:

• "The data decks sometimes needed reformatting for leadership—less niche details, more bottom-line impact."

2. HubSpot Onboarding Learning Curve

One client noted:

• "A steeper learning curve with HubSpot initially—better onboarding would’ve helped, but we got there."

3. Limited Pricing Transparency (Not Mentioned in Reviews)

Since pricing wasn’t discussed in feedback, potential clients may need to inquire directly about budget fit.

Final Verdict: Is 120/80 Worth It?

✅ Best For: Businesses in healthcare, education, or eCommerce needing compliant, high-converting PPC campaigns with a collaborative, data-savvy team.

❌ Not Ideal For: Companies wanting hands-off marketing or those needing extensive creative services (their strength is performance marketing).

The Bottom Line

120/80 delivers measurable growth, treats clients as partners, and adapts quickly to shifting goals. While minor tweaks in reporting and onboarding could enhance the experience, their results-driven approach makes them a top choice for ROI-focused marketers.

Rating: ★★★★☆ (4.5/5)