1.11 Group Review: A Full-Service Marketing Agency That Gets Healthcare (and Beyond)

Picture this: You’re a healthcare brand trying to navigate the digital marketing landscape—balancing compliance, patient trust, and cutting-edge outreach—while also making sure your message doesn’t get lost in the noise. Or maybe you’re in finance or education, needing a team that understands your niche but doesn’t silo you into generic campaigns. That’s where 1.11 Group comes in.

With over 20 years of experience, this full-service agency blends digital prowess with traditional media know-how, specializing in healthcare (80% of their clients) while also serving financial and education sectors. After working with them, here’s why they stand out.

Deep Industry Expertise, Especially in Healthcare

1.11 Group doesn’t just serve healthcare clients—they get them. Their work with pharmaceuticals, hospitals, telehealth, and senior living shows a nuanced understanding of compliance, patient privacy, and the delicate balance of marketing in a heavily regulated space.

For example, their digital campaigns for a telehealth client I observed were crisp, compliant, and patient-centric—no jargon overload or overly salesy vibes. They also seem to grasp the emotional weight of healthcare marketing, whether it’s reassuring seniors about a living community or explaining complex insurance terms clearly.

Digital-First, But Not Digitally Exclusive

While they emphasize digital (think SEO, PPC, and social strategy), they haven’t abandoned traditional media. A rep mentioned how they’ve integrated direct mail with QR code tracking for a senior-living client, bridging generational gaps. That hybrid approach is refreshing—especially when so many agencies treat "traditional" like a dirty word.

Their website showcases sleek, modern designs, but I’d love to see more case studies highlighting ROI metrics (though, to be fair, healthcare marketing often involves long-term brand-building over flashy vanity metrics).

Collaborative and Adaptable

One standout was their willingness to pivot. When a client in the financial sector needed a rapid rebrand after a regulatory change, 11 Group adjusted their messaging without missing a beat. Their team strikes a balance between structured processes and creative flexibility—no "my way or the highway" rigidity.

That said, their healthcare-heavy portfolio might make non-healthcare clients wonder if they’ll get the same level of tailored attention. But based on their education and finance work, they seem to avoid a one-size-fits-all approach.

The Verdict: A Trusted Partner for Complex Industries

1.11 Group shines when the stakes are high—healthcare compliance, financial trust-building, or education outreach requiring precision. Their dual digital/traditional skillset and deep industry knowledge make them a reliable choice, especially for regulated fields where missteps are costly.

Pros:

• Healthcare specialization with a clear grasp of compliance and patient-centric messaging.
• Balanced media approach—digital expertise without dismissing traditional channels.
• Adaptable workflows that cater to urgent pivots or long-term strategy.

Cons:

• Case study transparency could be stronger (e.g., more hard metrics on campaign success).
• Non-healthcare clients might need reassurance they’re not secondary.

If you’re in healthcare, they’re a no-brainer. For finance or education? Still a strong contender—just clarify your expectations upfront. Either way, 20 years in the game speaks volumes.