11 Agency Review: A Comprehensive Look at Their Email & SMS Marketing Services

11 Agency is a full-service email and SMS marketing agency that caters to ambitious brands, from 7-figure businesses to 9-figure Y Combinator-backed companies. With a focus on innovation and tailored strategies, 11 Agency has helped over 50 clients generate more than $20 million in revenue. Their services include free email and SMS audits, full-service management, and one-time flow build-outs. Each client is supported by a team of at least 7 experts, ensuring meticulous attention to detail and personalized service.

Pros and Cons of 11 Agency

1. Quality of Service

Pros:

• Exceptional Results: Many clients reported significant improvements in their email marketing performance. One client saw a 37% increase in booked rates after 11 Agency optimized their email conversion funnels. Another client experienced an 8-10% increase in open rates and a steady 20-22% of monthly revenue coming from email campaigns.
• Expertise and Knowledge: The founder, Raymond, is highly praised for his deep understanding of email marketing. Clients appreciated his hands-on approach and willingness to provide valuable insights, even during weekends.
• Responsive and Organized: The agency is known for its prompt communication and organization. Clients highlighted the team’s responsiveness, with revisions and responses often delivered within the same day, even on weekends.

Cons:

• Inconsistent Quality: While many clients had positive experiences, one client reported a poor experience where the agency set up a campaign incorrectly, resulting in spammy emails. The client also mentioned unprofessional behavior from the founder when requesting a refund.

2. Usability and Communication

Pros:

• Streamlined Communication: Clients appreciated the use of Slack and Figma for seamless communication and review of deliverables. The agency’s transparency and regular updates were also highlighted as strengths.
• Personalized Attention: Unlike many agencies that delegate tasks to account managers, 11 Agency’s founder and team remained deeply involved in each project, ensuring alignment with the client’s brand and goals.

Cons:

• Lack of Refund Policy: One client expressed dissatisfaction with the agency’s refusal to issue a refund despite failing to deliver usable work. This lack of accountability was a significant drawback for this particular client.

3. Features and Tools

Pros:

• Comprehensive Services: 11 Agency offers a wide range of services, including ESP setup, expert copywriting, A/B testing, advanced segmentation, and monthly campaign calendars. Clients found these features highly effective in driving results.
• Dedicated Support: Each client is assigned a team of at least 7 experts, ensuring thorough and attentive service. Clients also appreciated the access to dedicated Slack and Figma boards for collaboration.

Cons:

• Limited Metric Reviews: Some clients felt that the weekly reports provided by the agency were difficult to interpret. They suggested that monthly deep-dive reviews would have been more helpful in understanding performance improvements.

4. Durability and Long-Term Impact

Pros:

• Sustainable Growth: Clients reported long-term benefits, such as increased revenue, improved open and click-through rates, and enhanced customer relationships. One client even saw a 300% return on investment year-to-date.
• List Health Management: The agency’s focus on maintaining domain and IP health was praised, especially by clients with previously dormant email lists.

Cons:

• Risk of Spam Issues: One client experienced issues with spam filters due to poorly written email copy and incorrect campaign setups. This highlights the importance of ensuring quality control in every project.

Conclusion: Is 11 Agency Worth It?

11 Agency has proven to be a game-changer for many businesses, delivering exceptional results through personalized email and SMS marketing strategies. Their expertise, responsiveness, and comprehensive services make them a top choice for brands looking to boost their revenue and customer engagement. However, the agency’s inconsistent quality in some cases and lack of a refund policy are areas that need improvement.

Final Verdict: If you’re looking for a highly organized and knowledgeable agency that can transform your email marketing efforts, 11 Agency is a strong contender. However, it’s essential to set clear expectations and ensure open communication to avoid potential pitfalls. For most clients, the benefits far outweigh the drawbacks, making 11 Agency a worthwhile investment.